Home Certifiedscandal56

5 Shocking Revelations About Christina Sas: The Music Executive Who Married ABBA’s Björn Ulvaeus

• minute read
Contents

Christina Sas, a name that has recently moved from the private world of music industry project management to the global spotlight, is far more than just the new wife of ABBA legend Björn Ulvaeus. As of late 2024 and into 2025, her professional accomplishments and her high-profile relationship have made her a subject of intense curiosity, especially regarding the details of her extensive career and her role in the launch of ABBA’s highly anticipated *Voyage* project.

The Danish music professional, now in her early 50s, has spent decades behind the scenes, shaping major music releases before her September 2024 wedding brought her personal life into the public eye. This article delves into the most up-to-date and comprehensive details of her life, career, and her surprising connection to one of the world's most iconic pop groups.

Christina Sas: Complete Biography, Profile, and Professional Career

Christina Sas is a highly accomplished Danish music industry professional and project manager. Her career spans over two decades, focusing on international music releases, production, and high-level consulting.

  • Full Name: Christina Sas (officially Christina Sas Ulvaeus after marriage).
  • Nationality: Danish.
  • Year of Birth: Believed to be in the early 1970s, placing her in her early 50s as of 2025.
  • Place of Birth: Herning, Denmark (mentioned in connection with her wedding announcement).
  • Primary Profession: Music Executive, Project Management, and Consulting.
  • Key Career Roles:
    • Product Manager at Universal Music Group (specifically Universal Music in Germany).
    • Formerly a DVD Producer at EuroArts Music International GmbH.
    • Senior Project Manager for the Eurovision Song Contest (at one point, in cooperation with Universal).
    • Founder and Director of North by Northeast AB (NXNE).
  • Company Founded: North by Northeast AB (NXNE), a company based in Stockholm, Sweden, established in 2020.
  • Marital Status: Married (third wife of Björn Ulvaeus).
  • Wedding Date: September 21, 2024.
  • Wedding Location: Copenhagen, Denmark.
  • Connection to ABBA: She met Björn Ulvaeus while working on the logistics and release of the ABBA *Voyage* album in 2021.

The ABBA *Voyage* Connection: How Christina Sas Met Björn Ulvaeus

The story of how Christina Sas and Björn Ulvaeus met is intrinsically linked to one of the biggest music comebacks in history: ABBA's *Voyage* album and the subsequent virtual concert residency.

Their first meeting took place in 2021 in Nuremberg, Germany. At the time, Sas was working with Universal Music, a major partner in the ABBA project. Her role as a music executive and project manager placed her directly in the professional orbit of Ulvaeus, who was heavily involved in the logistics and promotion of the new album.

The connection was professional before it became romantic, demonstrating that Sas was already a respected figure in the European music scene. She was reportedly working closely with ABBA's label on projects related to the *Voyage* release, which led to their initial introduction and subsequent relationship.

Their relationship quickly progressed, and the couple was first seen publicly together in 2022. This rapid development, following Ulvaeus’s separation from his second wife, Lena Kallersjö, highlighted the immediate and strong bond between the two music professionals.

Inside the 2024 Copenhagen Wedding and the Age Gap Discussion

On September 21, 2024, Christina Sas and Björn Ulvaeus officially tied the knot in a private ceremony in Copenhagen, Denmark. The wedding was a significant event, marking Ulvaeus's third marriage and cementing Sas’s place in the ABBA family.

A notable detail from the ceremony was the officiant: renowned British-Danish comedian and broadcaster Sandi Toksvig. Toksvig, a close friend of the couple, added a personal and unique touch to the intimate event, which was later confirmed by an announcement on Ulvaeus's social media.

One of the most discussed aspects of their relationship is the 28-year age gap. Ulvaeus, who was 79 at the time of the wedding, married Sas, who is in her early 50s. While the age difference has been a topic of public and media scrutiny, the couple has consistently focused on their shared professional background and mutual connection to the music world as the foundation of their bond.

Ulvaeus himself has acknowledged the age difference, but their relationship is widely reported to be a strong partnership built on mutual respect and shared interests in the music industry. The marriage is seen as a new, happy chapter for both individuals.

Christina’s Independent Career: North by Northeast AB and Universal Music

Before her marriage, Christina Sas had already established a formidable career that stands on its own merits, independent of her relationship with the ABBA star.

Her professional journey includes a significant tenure at Universal Music in Germany, where she held the title of Product Manager. This role is a high-level position responsible for the strategic planning, marketing, and overall execution of music releases, demonstrating her deep understanding of the global music market.

In 2020, Sas took a major entrepreneurial step by founding her own company, North by Northeast AB (NXNE), based in Stockholm, Sweden. The company is dedicated to project management and consulting, primarily within the music and entertainment sectors. This venture highlights her transition from a corporate executive role at Universal Music to an independent consultant, giving her the flexibility to manage large-scale projects like her reported involvement with the Eurovision Song Contest.

The establishment of North by Northeast AB in Stockholm, where Björn Ulvaeus is also based, further solidifies her commitment to the Swedish music hub and her continued professional involvement in the industry. Her work is not a side job; she is a dedicated professional who continues to be active in the music business, often collaborating on projects with major entities, including her former employer, Universal Music.

Christina Sas’s story is a compelling blend of professional achievement and personal connection to one of music's biggest icons. Her background as a Danish music executive, her work on the *Voyage* album, and her recent marriage to Björn Ulvaeus have positioned her as a key figure to watch in the international music scene in 2025 and beyond.

5 Shocking Revelations About Christina Sas: The Music Executive Who Married ABBA’s Björn Ulvaeus
christina sas
christina sas

Detail Author:

  • Name : Marilie Medhurst
  • Username : lexus81
  • Email : lenny.kling@yahoo.com
  • Birthdate : 1991-08-14
  • Address : 55864 Lindsey Land Adamsport, LA 91250-0112
  • Phone : (364) 654-2596
  • Company : Lynch Inc
  • Job : Stone Cutter
  • Bio : Ea qui omnis repudiandae molestiae. Eius quibusdam non omnis sunt qui.

Socials

linkedin:

instagram:

  • url : https://instagram.com/kunde2011
  • username : kunde2011
  • bio : Ut aut excepturi officiis maxime quis temporibus id. Rerum recusandae minus nam dolor mollitia.
  • followers : 6671
  • following : 455

tiktok:

  • url : https://tiktok.com/@ambrose6468
  • username : ambrose6468
  • bio : Rerum sunt ea qui. Id velit qui assumenda exercitationem.
  • followers : 2154
  • following : 324

twitter:

  • url : https://twitter.com/ambrosekunde
  • username : ambrosekunde
  • bio : Dicta aliquid rerum autem enim optio esse. Blanditiis molestiae ipsum sed. Nulla aut ducimus aspernatur corporis exercitationem.
  • followers : 1419
  • following : 513

facebook:

Random Posts