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The Untold Story Of Mirjam Poterbin: 7 Fascinating Facts About Luka Doncic's Mom And The Trademark Resolution

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Mirjam Poterbin, the mother of NBA superstar Luka Doncic, is far more than just a supportive parent on the sidelines. As of December 23, 2025, she remains a prominent figure in her son's life, known for her own successful career as a former model and dancer in Slovenia and, until recently, a key manager of Luka’s business affairs. Her life story is a compelling blend of European glamour, single motherhood, and the difficult challenges that come with managing the career of a global sports icon, including a highly publicized trademark dispute that has recently reached a resolution.

The Slovenian native has been a staple at Dallas Mavericks games, often turning heads and garnering media attention for her striking presence. Her journey, from a successful entrepreneur in Ljubljana to navigating the complexities of the NBA spotlight, provides a unique look at the personal support system behind one of the world's most talented basketball players, highlighting the sacrifices and dedication required to nurture a generational talent.

Mirjam Poterbin: Complete Biographical Profile

Mirjam Poterbin is a Slovenian businesswoman and former model who gained international attention as the mother of Dallas Mavericks guard Luka Doncic.

  • Full Name: Mirjam Poterbin
  • Date of Birth: 1976
  • Age (as of late 2025): Approximately 49 years old
  • Place of Birth: Slovenia (Likely Ljubljana)
  • Nationality: Slovenian
  • Spouse(s): Saša Dončić (m. 1997; div. 2008)
  • Children: Luka Dončić (born February 28, 1999)
  • Former Professions: Model, Dancer, Beauty Salon Owner
  • Current Role: Businesswoman, Former Manager of Luka Dončić
  • Residency: Slovenia and often seen in the United States (Dallas/Los Angeles)
  • Education: Unknown

The Early Life and Career of Mirjam Poterbin in Slovenia

Before the global phenomenon of Luka Doncic took hold, Mirjam Poterbin was a recognized figure in her home country of Slovenia. Her early career was rooted in the fashion and entertainment industries.

A Successful Model and Dancer: Poterbin initially found success as a professional model and dancer. This background in the public eye prepared her for the intense scrutiny that would later accompany her son's rise to stardom.

Marriage and Divorce from Saša Dončić: Mirjam married Saša Dončić, a professional Slovenian basketball player and coach, in 1997. Their son, Luka, was born in 1999. The couple divorced in 2008 when Luka was only nine years old. Despite the split, both parents have remained heavily involved in Luka's life and career, with Saša focusing on his basketball development and Mirjam handling his off-court business.

Entrepreneurship in Ljubljana: Following her modeling career, Mirjam Poterbin transitioned into entrepreneurship, owning and operating a successful beauty salon in Ljubljana, Slovenia. This business acumen would later prove valuable in managing her son’s burgeoning brand.

Mirjam Poterbin's Pivotal Role as Luka's Manager

Mirjam Poterbin took on a crucial role in Luka Doncic’s life when his career began to take off internationally. Her dedication was evident from the moment Luka made the difficult decision to move to Spain to join the Real Madrid youth academy at the age of 13.

The Move to Real Madrid: The decision for a young Luka to move to Madrid was described by Mirjam as the "toughest decision I had to make" for her son. It highlighted the immense sacrifice and commitment required from the family to support his dreams.

Handling Off-Court Business: As Luka's career blossomed in the EuroLeague and later the NBA, Mirjam stepped in as his primary manager for all off-court business affairs. She utilized her years of experience in the public eye and her entrepreneurial background to manage his endorsements, public image, and brand development.

A Constant Presence: Mirjam has been a constant presence at major milestones in Luka's career, from his EuroLeague Final Four triumphs to his NBA games with the Dallas Mavericks. Her support is often highlighted by the media, emphasizing the strong bond between mother and son.

The Recent Trademark Dispute and Resolution (Latest Update)

One of the most significant and recent developments regarding Mirjam Poterbin and Luka Doncic involved a high-profile trademark dispute over the use of the name "LUKA DONCIC." This conflict became a major talking point in the sports business world.

The Core of the Conflict: The issue stemmed from a trademark for "LUKA DONCIC" that Mirjam Poterbin had registered in 2020 while her son was still a minor under a Slovenian guardianship arrangement. As Luka gained full control of his business interests, he sought to register his name trademark in the United States but ran into issues because the existing trademark was held by a company linked to his mother.

Luka’s Petition: In 2022, Luka Doncic filed a petition with the U.S. Patent and Trademark Office (USPTO) to cancel the trademark held by his mother's entity, stating that he wanted control over his own name and brand. The situation was widely reported, creating a narrative of a family business disagreement.

Resolution Confirmed: In a major, fresh update, it was recently reported that the two sides—Luka Doncic and his mother, Mirjam Poterbin—have resolved the conflict. According to the USPTO’s official website, Luka Doncic terminated the petition to cancel the trademark. This indicates that an agreement was reached, allowing both parties to move forward and suggesting a positive resolution to the family's business dispute.

Mirjam Poterbin's Continued Presence in the NBA Spotlight

Even as the business side of their relationship has evolved, Mirjam Poterbin continues to be a devoted and visible supporter of her son’s career, frequently attending his games and engaging with the NBA community.

Turning Heads at Games: Mirjam's attendance at recent Dallas Mavericks games, including high-profile matchups against teams like the Los Angeles Lakers, has consistently drawn media attention. Her stylish appearances often lead to social media buzz, with fans taking note of her continued support.

Homage to Kobe Bryant: In a notable public appearance, Mirjam Poterbin was seen taking a selfie in front of a new Kobe Bryant mural in Los Angeles, a photo her son, Luka, shared on his own social media. This gesture connected her to the broader NBA culture and showed her appreciation for basketball legends.

An Enduring Bond: The resolution of the trademark issue suggests a path forward for the family, allowing Mirjam to maintain her role as a supportive mother while Luka takes the reins of his massive global brand. Her journey from a Slovenian model to the mother of an NBA MVP candidate is a testament to the powerful influence and dedication of the family behind every global sports star. Her story adds a layer of depth to the narrative of Luka Doncic, emphasizing the personal sacrifices and strong European roots that shaped the Dallas Mavericks superstar.

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