5 Shocking Power Moves Meghan And Prince Harry Made In 2025 That Changed Everything
The Duke and Duchess of Sussex, Prince Harry and Meghan Markle, continue to redefine their roles on the global stage, making 2025 a year of unprecedented career moves and personal transformations. Since stepping back from their senior royal duties in 2020, the couple has been strategically building a multi-faceted brand from their home base in Montecito, California, focusing on media production, charitable work through the Archewell Foundation, and independent business ventures. The latest developments, as of December 23, 2025, reveal a couple doubling down on their creative ambitions, while also facing the realities of running a global enterprise.
The narrative surrounding the Sussexes is constantly evolving, blending high-profile projects with a continued quest for privacy for their children, Prince Archie and Princess Lilibet. From new Netflix deals to major brand expansions and surprising public appearances, here are the five biggest power moves Meghan and Prince Harry have executed this year, setting the stage for an even more transformative 2026.
The Complete Biography Profile of The Duke and Duchess of Sussex
The couple's journey from a secret romance to a global brand is one of the most documented in modern history. Their decision to step back from the Royal Family—dubbed 'Megxit'—in 2020 marked a pivotal moment in their lives, shifting their focus to independent work and philanthropic efforts in the United States.
- Full Name (Prince Harry): Prince Henry Charles Albert David
- Title: Duke of Sussex, Earl of Dumbarton, Baron Kilkeel
- Born: September 15, 1984 (St Mary's Hospital, London)
- Parents: King Charles III and Diana, Princess of Wales
- Key Royal Role: Served 10 years in the British Army, including two tours of Afghanistan.
- Full Name (Meghan Markle): Rachel Meghan Markle
- Title: Duchess of Sussex, Countess of Dumbarton, Baroness Kilkeel
- Born: August 4, 1981 (Los Angeles, California)
- Previous Career: Actress, best known for her role as Rachel Zane in the TV series Suits.
- Education: Northwestern University (Theatre and International Relations)
- Key Relationship Dates:
- First Met: Blind date in July 2016.
- Engagement Announced: November 27, 2017.
- Wedding: May 19, 2018, at St George's Chapel, Windsor Castle.
- Stepped Back from Royal Duties: March 31, 2020.
- Children:
- Prince Archie Harrison Mountbatten-Windsor (Born 2019)
- Princess Lilibet 'Lili' Diana Mountbatten-Windsor (Born 2021)
1. Meghan's Major Brand Relaunch: 'As Ever' and Netflix Series
The most significant power move of 2025 centers on Meghan's independent business ambitions. Following the success of her initial ventures like her homemade jam, the Duchess of Sussex announced the full-scale launch of her new lifestyle brand, tentatively known as 'As Ever.'
This brand is positioned as a comprehensive lifestyle platform, going far beyond typical celebrity endorsements. Reports suggest 'As Ever' aims to rival established names in the wellness and home goods space, with plans to potentially expand into the hospitality sector, including hotels and restaurants.
Crucially, this business launch is tied to a new, highly-anticipated Netflix project. In early 2025, Meghan confirmed she would be hosting a new non-fiction series for the streaming giant. The show will focus on her passions: cooking, gardening, entertaining, and friendship. This synergy between her personal brand and the Netflix deal ensures maximum global exposure for 'As Ever,' directly translating her celebrity into commercial success.
2. Securing the Future of the Netflix Deal with New Content
The couple's production company, Archewell Productions, has been under intense scrutiny since their multi-million dollar Netflix deal began. While their initial projects, including the docu-series Harry & Meghan, were successful, there was pressure to deliver new content.
In a powerful move to solidify their creative partnership with Netflix, the couple announced their next project: a romantic comedy adaptation. This shift from deeply personal documentaries to mainstream, scripted entertainment demonstrates their versatility and commitment to fulfilling their "first-look" deal. The new rom-com project, based on a popular novel, is a strategic choice designed to appeal to a broad, global audience, ensuring their relevance in the competitive streaming landscape.
This new focus on scripted content is a smart pivot, allowing them to collaborate with high-level Hollywood talent while keeping the spotlight on their production skills rather than solely on their personal lives. This move is essential for the long-term viability of Archewell Productions.
3. Prince Harry’s Unwavering Stance on the Memoir 'Spare'
Despite the initial shockwaves caused by his memoir, Spare, which detailed explosive revelations about the Royal Family, Prince Harry made a key power move in 2025 by standing firm on his narrative. The book, which remains one of the fastest-selling memoirs in history, saw a significant paperback release update this year.
The Duke of Sussex publicly reiterated that his "conscience is clear" regarding the book's contents, particularly his candid discussions about his relationship with his father, King Charles III, and his brother, Prince William. This refusal to back down or apologize solidifies his image as a man prioritizing personal truth over institutional loyalty.
The continued attention on Spare, even two years after its original release, ensures that the issues of mental health, media scrutiny, and the pressures of royal life—central themes of the book—remain part of the global conversation, maintaining Prince Harry's authority as a voice for change and transparency.
4. Strategic High-Profile Public Appearances
In 2025, the Sussexes carefully curated their public appearances, demonstrating their established status as A-list celebrities and influential philanthropists in the US. These appearances were not random; they were strategic moves to align their brand with major cultural and charitable entities.
- Cultural Alignment: In May 2025, the couple was spotted enjoying a "date night" at Beyoncé's 'Cowboy Carter' tour in Los Angeles, a clear nod to their appreciation of American culture and a powerful show of unity as a couple. They were also seen front row at a World Series game, embracing their life in California.
- Philanthropic Focus: In October 2025, they attended the Project Healthy Minds 3rd Annual Gala in New York. This appearance reinforced their long-standing commitment to mental health advocacy, a core pillar of the Archewell Foundation.
These selective, high-impact outings allow them to maintain a high profile without succumbing to the constant media frenzy they sought to escape. They are now choosing when and where to engage, a significant shift in control.
5. The Archewell 'U-Turn' and Focus on Family for 2026
A surprising but necessary move in late 2025 was the acknowledgment of "inevitable" job cuts and structural changes within the Archewell Foundation and their associated media companies. This indicates a necessary recalibration of their expansive goals, moving towards a more streamlined and focused operation.
Looking ahead to 2026, sources suggest a major "U-turn" in their overall strategy: a conscious decision to reprioritise their children, Archie and Lilibet, and take a potential step back from the constant limelight. This predicted shift suggests that after a high-output year like 2025, the couple intends to manage the next phase of their life away from the intense media pressure that has defined their journey since leaving the UK.
While the rift with Prince William and Kate Middleton is predicted to continue into 2026, the Sussexes’ focus on their immediate family and the long-term success of their independent ventures—Meghan's 'As Ever' and their Netflix slate—demonstrates a commitment to stability over sensation. Their power move is proving that a life of influence can be built outside the traditional confines of the monarchy.
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