5 Shocking Revelations From The Alix Earle And Alex Cooper Saga: The $125M Empire Fallout Explained
The dynamic between TikTok's reigning "It Girl" Alix Earle and podcast mogul Alex Cooper has been one of the most talked-about alliances in new media, but as of late 2025, that partnership has officially dissolved in a surprising and dramatic fashion. The once-heralded collaboration, which saw Earle join Cooper's growing Unwell Network, has turned into a high-profile industry split, leaving fans and media insiders to dissect the rumored feud and the financial implications for Cooper's massive $125 million empire. This article breaks down the entire saga, from the initial *Call Her Daddy* appearance to the recent, abrupt end of the *Hot Mess* podcast.
The relationship between the two media powerhouses was initially a perfect storm of influence, merging Cooper's established podcast authority with Earle's explosive, authentic social media presence. However, the recent decision by the Unwell Network to drop Earle's podcast, *Hot Mess*, has exposed underlying tensions and raised serious questions about the stability of major creator-led networks, making this one of the biggest pop culture stories of December 2025.
The Power Players: Alix Earle and Alex Cooper Biography Profiles
The saga involves two of the most influential women in the digital space, each commanding a massive audience and a multi-million-dollar brand. Their professional and personal profiles illustrate the scale of the recent fallout.
Alix Earle (The TikTok Sensation)
- Full Name: Alix Ashley Earle
- Date of Birth: December 16, 2000
- Age (as of late 2025): 25
- Primary Platform: TikTok (Over 6 million followers)
- Education: University of Miami (Graduated 2023)
- Career Highlight: Pioneered the "Get Ready With Me" (GRWM) video format, leading to massive brand deals and mainstream celebrity status.
- Podcast: *Hot Mess* (Launched 2023, dropped by Unwell Network 2025)
- Key Entities: TikTok, University of Miami, GRWM, Braxton Berrios, Hot Mess.
Alex Cooper (The Podcast Mogul)
- Full Name: Alexandra Cooper
- Date of Birth: August 21, 1994
- Age (as of late 2025): 31
- Primary Platform: Podcast (Call Her Daddy)
- Career Highlight: Co-created and hosts the *Call Her Daddy* podcast, which led to a landmark $60 million three-year exclusive deal with Spotify in 2021, followed by a reported $125 million multi-platform deal with SiriusXM.
- Business: Founder of The Unwell Network, a content development company aimed at signing and developing next-generation creators.
- Key Entities: Call Her Daddy, Spotify, SiriusXM, Unwell Network, Barstool Sports, Sofia Franklyn.
The Interview That Launched a Thousand Headlines: Alix Earle on Call Her Daddy
The first major intersection of the two stars’ careers was Alix Earle’s highly anticipated appearance on the *Call Her Daddy* podcast. This episode was pivotal, not just for its massive listenership, but for the personal revelations Earle shared with Alex Cooper.
The interview, which took place during Cooper's 2023 "Unwell Tour," was a candid and unfiltered look into Earle’s sudden rise to fame. It was a masterclass in modern celebrity media, using Cooper’s probing interview style to extract viral-worthy content from the notoriously guarded TikTok star.
The Braxton Berrios Confirmation
The most explosive moment of the interview centered on Earle’s relationship with NFL player Braxton Berrios. At the time, their relationship was a subject of intense speculation, particularly due to rumors involving Berrios's ex-girlfriend, Sophia Culpo.
During a live show component of the interview, Cooper directly asked Earle about her relationship status. Earle finally confirmed that she and Berrios were officially dating, marking the first time she had publicly acknowledged the relationship. This single moment generated millions of views and cemented the episode as a major pop culture event, showcasing the power of the *Call Her Daddy* platform.
The Unwell Network Fallout: The Hot Mess Podcast is Dropped
Following the successful interview, Alix Earle became one of the first and most high-profile creators to join Alex Cooper’s new venture, the Unwell Network. Earle launched her own podcast, *Hot Mess*, under the network’s umbrella. The partnership was viewed as a perfect synergy: the TikTok queen getting podcast infrastructure from the industry's reigning queen.
However, the partnership was short-lived. In mid-2025, reports surfaced that *Hot Mess* was abruptly dropped from the Unwell Network's roster, effectively making Earle and her podcast free agents. This sudden split immediately fueled rumors of a massive feud between the two influencers.
The Rumored Feud and Financial Implications
While neither party has offered a detailed explanation for the split, the industry is rife with speculation. The prevailing narrative is that the professional breakup was not amicable, with sources suggesting a breakdown in the creator-network relationship.
- The Unwell Network's Stance: Reports indicate that Unwell Network renounced all rights to the *Hot Mess* podcast, essentially severing the tie completely. Alex Cooper, through her representatives, clarified that the network "gave [Alix] back her IP," suggesting an amicable handover of intellectual property rights, though the timing and abruptness suggest otherwise to fans.
- Alix Earle's Response: Earle addressed the departure, referring to it as a "hiatus" and stating she was taking a break from the podcast "for the foreseeable future." However, she later fueled the feud rumors by subtly hinting at the drama on social media, leading fans to believe there was a significant falling out with Cooper.
- The $125M Empire Risk: The fallout exposed potential vulnerabilities in Alex Cooper's massive media empire, which is anchored by her $125 million SiriusXM deal. The Unwell Network was designed to be a key pillar of this deal, and the failure of its most prominent signing, Alix Earle, to sustain a long-term partnership raises questions about the network's long-term strategy and ability to manage high-profile talent.
The End of an Era: What’s Next for Alix and Alex?
The professional divorce between Alix Earle and Alex Cooper marks a significant moment in the creator economy. It serves as a cautionary tale that the simple merging of two large audiences does not guarantee a successful business partnership, especially when dealing with the intense pressures of a multi-million-dollar media deal.
For Alix Earle, she is now a free agent, capable of taking *Hot Mess* to a new network or managing it independently. Her personal brand remains one of the strongest in the digital world, driven by her authentic and candid "Get Ready With Me" content and her relationship with Braxton Berrios.
For Alex Cooper, the focus shifts back to the core *Call Her Daddy* podcast and the long-term viability of the Unwell Network. The network must prove it can successfully incubate and retain top-tier talent to justify the massive investment made by SiriusXM. The fallout with Earle is a major hurdle, but given Cooper's history of turning controversy into content, the industry will be watching closely to see how she addresses the "unwell" state of her network's first major partnership.
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