5 Shocking Ways Magic Johnson’s Children Forged Their Own Billion-Dollar Legacy Beyond Basketball
The Complete Johnson Family Profile: Andre, EJ, and Elisa
The Johnson family is a powerful unit, led by Earvin "Magic" Johnson and his wife, Cookie Johnson. Together, they have raised three children, each with a distinct path that has garnered media attention and established their individual professional authority.- Full Name: Earvin "EJ" Johnson III
- Date of Birth: June 4, 1992
- Parents: Earvin "Magic" Johnson and Cookie Johnson
- Known For: Reality television personality, socialite, and fashion commentator.
- Notable Shows: Rich Kids of Beverly Hills, EJ NYC, and E! News’ Fashion Police.
- Current Focus (2025): High-fashion appearances, gender-fluid style trendsetter, and media personality.
- Estimated Net Worth: Reportedly around $10 million.
The other children who share the Johnson legacy include:
- Andre Johnson: Magic’s eldest son from a previous relationship with Melissa Mitchell. Andre is a successful businessman and entrepreneur who has worked in high-level finance and business development.
- Elisa Johnson: Adopted daughter of Magic and Cookie Johnson. Elisa is a fashion entrepreneur and designer, having studied at the prestigious Fashion Institute of Technology (FIT) in New York.
EJ Johnson: From Reality TV Star to Gender-Bending Fashion Icon
Earvin "EJ" Johnson III has become the most recognizable of Magic Johnson's children, largely due to his magnetic personality and groundbreaking presence in media and high fashion. His career trajectory showcases a deliberate move from a reality TV star to a respected voice in the global fashion industry.The Reality TV Launchpad
EJ first gained mainstream attention as a breakout star on the E! reality series Rich Kids of Beverly Hills. His charismatic, unfiltered commentary and opulent lifestyle quickly made him a fan favorite. This success led to his own spin-off series, EJ NYC, which further chronicled his life as a young, wealthy, and openly gay socialite navigating the fashion scene in New York City.A Force in High Fashion: The 2025 Update
In 2025, EJ Johnson continues to solidify his role as a gender-fluid style trendsetter. His influence is seen not just on the red carpet, but at major international events like Milan Fashion Week and New York Fashion Week. His style is celebrated for transcending traditional gender norms, often featuring bold, luxurious ensembles—from metallic maxi dresses to fiery red and black faux fur outfits—that consistently steal the show and generate headlines.His work has extended beyond simply attending events; EJ has also served as a regular news personality and fashion commentator for E! News, including recurring guest spots on the popular show Fashion Police. This media presence, combined with his reported collaborations with major athletic brands like Nike and Adidas, underscores his commitment to his craft and his genuine passion for the fashion industry.
The Battle for Self-Acceptance and Weight Loss Journey
Beyond the glamour, EJ has been open about his personal journey. He publicly came out as gay in 2013, a moment that was met with unwavering support from his parents, Magic and Cookie Johnson. His openness about his sexuality and his subsequent, highly publicized weight loss journey following gastric sleeve surgery have made him an inspirational figure for many young people. He often uses his platform to advocate for LGBTQ+ youth and promote self-acceptance, adding a layer of depth to his public persona that goes far beyond his celebrity status.Forging Their Own Legacy: Andre's Business Acumen and Elisa's Fashion Empire
While EJ dominates the media landscape, Magic Johnson’s other two children, Andre and Elisa, have quietly built significant careers in the competitive worlds of business and fashion entrepreneurship, proving the family’s legacy is truly multi-faceted.Andre Johnson: The Business Leader
Andre Johnson, Magic’s eldest son, has chosen a path rooted in business leadership and entrepreneurship. Unlike his younger brother, Andre maintains a lower profile, focusing on corporate success. He has built a formidable career that blends innovation with a commitment to community impact, a trait he shares with his legendary father.Andre gained valuable experience working for his father's massive investment company, Magic Johnson Enterprises, an entity that manages a portfolio of successful businesses. He also spent time at prestigious financial firms like Canyon Capital, showcasing his depth in the finance and business sectors. His career is a testament to forging a path of professional excellence outside of the entertainment industry.
Elisa Johnson: The Eyewear and Jewelry Mogul
Elisa Johnson, the adopted daughter, is rapidly becoming a significant figure in the fashion world as an entrepreneur and designer. A graduate of the Fashion Institute of Technology (FIT) in New York, Elisa channeled her education and passion into a tangible business venture.Elisa is the Founder and CEO of her own successful eyewear brand, Elisa Johnson Co., which is based in Los Angeles. The brand is known for its stylish and high-quality designs, reflecting Elisa's personal aesthetic. Most recently, in a fresh update from mid-2025, Elisa has announced plans to expand her brand beyond sunglasses and into the lucrative jewelry market, positioning herself as a serious competitor in the accessories space. She is an active social media influencer and her business ventures are often highlighted in Black-owned business features, further cementing her status as a modern, successful entrepreneur.
The Undeniable Power of the Johnson Name in the 21st Century
The children of Magic Johnson—EJ, Andre, and Elisa—represent a new generation of the Johnson legacy. They have successfully transitioned from being "the children of a legend" to powerful entities in their own right. Their collective impact spans reality television, high-end fashion, business development, and social activism, ensuring the Johnson name remains synonymous with influence and success in the 21st century.Through their diverse career choices, they have proven that the greatest legacy is not inherited, but built. EJ’s bravery in the public eye, Andre’s corporate discipline, and Elisa’s entrepreneurial drive all contribute to a powerful family narrative that continues to inspire fans and followers across the globe.
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