From Tent To Tycoon: Where Are All 15 Great British Baking Show Winners Now? (2024 Updates)
The Great British Baking Show (known as The Great British Bake Off in the UK) is more than just a competition; it's a life-changing launchpad that turns amateur bakers into national icons. Since its debut in 2010, the famous white tent has crowned 15 champions, each of whom has gone on to forge a unique and often lucrative career path, from writing best-selling cookbooks to launching their own TV shows and baking academies. This comprehensive guide, updated for late 2024, reveals the full list of every winner and provides the most current details on their post-show lives and latest projects.
For millions of fans, the burning question remains: what happens after the final handshake from judge Paul Hollywood? The journey is never the same for any two bakers, but for the select few who earned the coveted glass cake stand, the world of publishing, television, and entrepreneurship opens up almost instantly. The most recent champion, Georgie Grasso, is already navigating this exciting new world following her Series 15 victory.
The Complete List of Great British Baking Show Winners (Series 1–15)
The Great British Baking Show has seen 15 amateur bakers rise to the challenge and claim the title. While the show's format and channel have changed over the years—moving from BBC to Channel 4—the prestige of the win remains undiminished. Here is the full biography of every winner, detailing the year they won and their life before the famous tent.
- Series 15 (2024): Georgie Grasso
A 34-year-old nurse from Carmarthen, Wales, Georgie became the first Welsh winner of the show. She impressed judges Paul Hollywood and Prue Leith with her homely flavors and consistent performance, despite a few shaky moments in the final. - Series 14 (2023): Matty Edgell
A PE and Science teacher from Cambridgeshire, Matty was known for his grounded, kind nature and steady improvement throughout the competition. He was an underdog who peaked at the right time. - Series 13 (2022): Syabira Yusoff
A 32-year-old cardiovascular research associate from London (originally from Malaysia), Syabira wowed the judges with her unique and experimental flavor combinations, blending Malaysian influences with classic bakes. - Series 12 (2021): Giuseppe Dell’Anno
An Italian-born chief engineer from Bristol, Giuseppe charmed the nation with his precise, beautiful bakes and technical perfection, often incorporating flavors from his Italian heritage. - Series 11 (2020): Peter Sawkins
A 20-year-old accounting and finance student from Edinburgh, Peter became the show's youngest-ever winner. His calm demeanor and clean, technical bakes carried him through the competition during the COVID-19 pandemic. - Series 10 (2019): David Atherton
An international health adviser from London, David was the first winner in the show’s history who never won a Star Baker award during the series, proving consistency is key. - Series 9 (2018): Rahul Mandal
A research scientist from Rotherham, Rahul was known for his meticulous, scientific approach to baking and his endearingly nervous personality. - Series 8 (2017): Sophie Faldo
A former Army officer and stuntwoman from Surrey, Sophie won a controversial final after her victory was accidentally leaked hours before the broadcast. - Series 7 (2016): Candice Brown
A former PE teacher from Bedfordshire, Candice was famous for her bold lipstick, intricate showstoppers, and often flawless performance in the tent. - Series 6 (2015): Nadiya Hussain
A stay-at-home mother from Leeds, Nadiya is arguably the show's most successful winner, known for her expressive face, emotional final speech, and incredible talent. - Series 5 (2014): Nancy Birtwhistle
A former GP practice manager from Hull, Nancy was a fan favorite for her no-nonsense attitude and engineering-like approach to baking problems. - Series 4 (2013): Frances Quinn
A designer from Leicestershire, Frances specialized in highly creative and visually stunning bakes, often sacrificing flavor for form, but mastering both in the final. - Series 3 (2012): John Whaite
A law student from Manchester, John won after a dramatic series where he famously cut his finger badly but returned to win the final. - Series 2 (2011): Jo Wheatley
A mother and home baker from Essex, Jo’s win established the "Bake Off effect" on the publishing world. - Series 1 (2010): Edd Kimber
A debt collector from Yorkshire, Edd was the show’s inaugural winner, setting the standard for all who followed.
The Current Careers of the Most Recent Champions (2022–2024)
The careers of the most recent winners showcase the immediate and diverse opportunities that come with holding the title. The days of simply releasing one cookbook are long gone; champions today are building multi-platform brands that span television, digital content, and specialized culinary education.
Georgie Grasso (2024): The Newest Icon
As the reigning champion of Series 15 (2024), Georgie Grasso's post-show journey is just beginning. Her victory as the first Welsh winner immediately elevated her profile, and she has quickly become a sought-after personality for interviews and media appearances.
While she continues to work as a dedicated nurse, Georgie is expected to leverage her newfound fame to share more of her beloved, homely Welsh-inspired recipes with the public. Fans eagerly anticipate her first cookbook, which is likely to be announced in the coming months, following the traditional path of a Bake Off champion.
Matty Edgell (2023): From Teacher to Culinary Educator
Matty Edgell has made one of the biggest career shifts among recent winners. After his Series 14 win, the former PE and Science teacher left his school job to pursue baking full-time.
He has since launched his own baking academy, focusing on making complex bakes approachable for home cooks, and actively shares his recipes across his social media channels. In a heartwarming personal update, Matty and his partner also recently welcomed their first child, adding a new dimension to his life outside of the kitchen. He is currently working on his debut cookbook, which is highly anticipated by his followers.
Syabira Yusoff (2022): The Malaysian Flavor Master
Dr. Syabira Yusoff, the Series 13 champion, has successfully carved out a niche for herself by celebrating her Malaysian heritage. After winning with her inventive and often challenging flavor pairings, Syabira returned to her career as a cardiovascular research associate but also launched a parallel career in the culinary world.
Syabira now specializes in Malaysian baking masterclasses and regularly performs live cooking demonstrations at major food events and festivals across the UK. She is a powerful figure in introducing unique Southeast Asian flavors and techniques to a wider audience, proving that the show’s impact can be deeply cultural.
The Million-Pound Careers: Where The Legends Are Now (2024)
While every winner is successful, a few have transcended the baking world to become genuine media personalities and entrepreneurs. These "Bake Off Legends" have built lasting careers that continue to see major updates in 2024.
Nadiya Hussain (2015): The Queen of British Baking
Nadiya Hussain remains the show's biggest star, with a career that includes multiple TV shows, best-selling books, and even baking the Queen's 90th birthday cake. Her 2024 schedule is as busy as ever.
Nadiya recently released her new cookbook, 'Rooza', a project that blends her love for food with her travels. She is also back on television with a new BBC Two and iPlayer series called 'Nadiya's Cook Once, Eat Twice', showcasing her practical approach to family cooking. She continues to be a major draw at events, scheduled for appearances like the Good Food Show Winter 2024.
Giuseppe Dell’Anno (2021): The Italian Maestro
Giuseppe Dell’Anno’s victory in Series 12 was a tribute to classic, precise baking. The Italian engineer has capitalized on his win by publishing several successful cookbooks, including Giuseppe’s Easy Bakes and Giuseppe’s Italian Bakes. He is currently a senior engineer but continues to write recipes for The Times newspaper, effortlessly combining his STEM background with his passion for baking.
John Whaite (2012): From Baker to Ballroom and Beyond
John Whaite, Series 3 winner, has diversified his career significantly. Beyond his work as a celebrated chef, author, and television presenter, John was a runner-up on Strictly Come Dancing, further cementing his status as a versatile public figure.
In a fresh 2024 update, John has launched a new entrepreneurial venture: a mail-order brownie brand called Ruff Puff, demonstrating his continued innovation in the food business. He also continues to advocate for mental health awareness alongside his culinary pursuits.
The Lasting Legacy of The Great British Bake Off
The enduring success of the show is a testament to the warmth of its hosts, Noel Fielding and Alison Hammond, and the sharp but fair critiques of its judges, Paul Hollywood and Prue Leith. Their presence ensures the tent remains a place of both high pressure and high praise.
Even contestants who don't win, like the beloved Jurgen, Lizzie, or Tamal, often find success in the culinary world, proving that the exposure itself is a powerful career boost. The show provides a masterclass in culinary arts, inspiring millions of home bakers to try their hand at everything from complex patisserie to simple signature bakes. The journey of every winner, from Edd Kimber in 2010 to Georgie Grasso in 2024, is a reminder of the power of passion, perseverance, and, of course, a perfectly baked cake.
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