The Mystical Magic Of Benson Boone's Crumbl Cookie: Everything To Know About The Moonbeam Ice Cream Flavor And Its Return In 2025
The collaboration between musical sensation Benson Boone and Crumbl Cookies has become one of the bakery's most talked-about celebrity partnerships, creating a viral dessert phenomenon that perfectly mirrors the singer's own meteoric rise. As of today, December 23, 2025, the highly-anticipated return of the "Moonbeam Ice Cream Cookie" is officially on the calendar, promising fans a second chance to taste the mystical magic inspired by one of his hit songs. This unique, chilled treat is more than just a cookie; it’s a direct link to Boone’s artistry, blending a rich, chocolatey base with a vibrant, ice cream-inspired topping that captivated the nation during its initial run.
The original debut of the Benson Boone Crumbl Cookie in June 2024 was an overwhelming success, reportedly outselling other high-profile celebrity flavors and drawing massive crowds of both music and dessert fans alike. The flavor, inspired by a lyric from his song "Mystical Magical," was a hands-on creation, with Boone himself working closely with the Crumbl team to capture his creative vision in cookie form. For those who missed the initial wave, or for the dedicated fans eager for a taste of the "Moonbeam Ice Cream" again, the details surrounding its flavor profile, inspiration, and its upcoming return are essential reading.
The Phenomenal Rise of Benson Boone: A Complete Biography
Benson James Boone is an American singer-songwriter whose trajectory from a small-town musician to a platinum-selling global artist has been swift and impressive. His career is a testament to the power of authentic talent and the reach of social media.
- Full Name: Benson James Boone
- Date of Birth: June 25, 2002
- Hometown: Monroe, Washington, U.S.
- Genre: Pop, Indie Pop, Singer-Songwriter
- Early Career: Boone first gained widespread attention in early 2021 as a contestant on Season 19 of the singing competition show American Idol.
- Career Turning Point: Despite being a fan favorite, Boone unexpectedly withdrew from American Idol to pursue his career independently, a move that quickly paid off.
- Major Breakthrough: He began posting original music and performance clips on TikTok, which quickly went viral. His single "Ghost Town" was his first major hit, charting internationally.
- Signature Hits: His discography includes chart-toppers like "Ghost Town," "In the Stars," and the viral sensation "Beautiful Things," which solidified his status as a major player in the music industry.
- Record Label: He is signed to Night Street Records, an imprint run by Imagine Dragons frontman Dan Reynolds.
- Musical Style: Boone is known for his powerful, emotive vocals and deeply personal, narrative-driven songwriting, often exploring themes of love, loss, and self-discovery.
Unpacking the 'Moonbeam Ice Cream' Cookie: Flavor Profile and Inspiration
The "Moonbeam Ice Cream Cookie" is a perfect example of Crumbl's innovative approach to flavor, blending classic comfort with a mystical, colorful twist. This celebrity collaboration was directly inspired by a memorable lyric from Benson Boone’s song, "Mystical Magical," which features the phrase "moonbeam ice cream."
The Mystical Magical Flavor Breakdown
The cookie is a chilled dessert, which is a key component of its "ice cream" inspiration, making it a refreshing treat. The intricate flavor layers are designed to evoke a fantastical, dreamy experience:
- The Base: A chilled chocolate cookie base provides a rich, dark foundation. This base is studded with pieces of cookies & cream, adding a familiar, textural crunch.
- The Topping: The cookie is crowned with a vibrant, tri-colored swirl of frosting. This "moonbeam ice cream-inspired" frosting is a blend of lemon, berry, and marshmallow flavors. The combination of these fruit and sweet notes creates a unique, complex taste that is both sweet and slightly tart.
- The Finish: The final touch is a sprinkle of star-shaped cosmic dust, which adds a visual element that ties back to the song's theme of celestial magic.
Crumbl's Chief Brand Officer, Sawyer Hemsley, noted that Boone was deeply involved in the development process, ensuring the cookie truly reflected his creative energy and the mood of the song "Mystical Magical." The result was a flavor that stood out significantly on the weekly rotating menu, proving that a unique, artist-driven concept can resonate powerfully with the Crumbl fanbase.
When Will the Benson Boone Crumbl Cookie Return? The 2025 Encore
The demand for the Moonbeam Ice Cream Cookie was so high during its initial run that Crumbl extended its availability for an "Encore Dessert" week. However, the most exciting news for fans is the official confirmation of its return to the weekly lineup, cementing its status as one of the most popular celebrity collaborations in Crumbl history.
Initial Release Dates (2024):
- First Run: June 23 – June 28, 2024.
- Encore Run: June 30 – July 5, 2024.
The Confirmed Return Date (2025):
The Benson Boone Moonbeam Ice Cream Cookie is scheduled to return to the Crumbl Cookies rotating menu for the week of October 6 – October 11, 2025. This highly-anticipated re-release is a direct response to overwhelming customer requests and the cookie's impressive performance, which reportedly surpassed the sales of even a Kardashians-themed flavor. Fans should mark their calendars, as this limited-time return is expected to draw massive lines and sell-out quickly, offering another chance to experience the viral dessert phenomenon.
The Impact of Celebrity Collaborations on the Crumbl Rotating Menu
Crumbl Cookies, known for its weekly rotating menu of unique flavors, has strategically leveraged celebrity and brand collaborations to generate buzz and drive customer curiosity. The partnership with Benson Boone is a prime example of a successful synergy between music and dessert.
The success of the "Moonbeam Ice Cream Cookie" can be attributed to several factors:
- Topical Authority: The cookie was launched at the peak of Boone's fame, capitalizing on his viral presence and the popularity of his music. The direct link to his song "Mystical Magical" created an immediate, strong narrative.
- Unique Flavor Profile: The combination of a chilled chocolate base with lemon and berry-marshmallow frosting is highly distinct and memorable, setting it apart from typical cookie flavors.
- Fan Engagement: The collaboration was marketed heavily to Boone’s dedicated fanbase, encouraging them to try a physical manifestation of his art. This fan-first moment turned a simple dessert into a cultural event.
This type of partnership not only introduces Crumbl to a younger, music-focused demographic but also gives the artists, like Benson Boone, a unique platform to extend their brand beyond streaming platforms and concert venues. The October 2025 return of the Moonbeam Ice Cream Cookie is a clear indication that this particular collaboration has achieved a rare level of legendary status within the Crumbl universe, becoming a highly sought-after, fan-favorite flavor that truly lives up to its "mystical, magical" name.
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