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5 Shocking Ways Kelsey Plum Went From NCAA Scoring Queen To SKIMS Model And WNBA Champion

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Kelsey Plum, the record-shattering WNBA star for the Las Vegas Aces, has successfully transitioned her on-court dominance into a powerful off-court brand, culminating in a high-profile modeling career that has captivated fans and brands alike. As of late 2025, Plum is more than just a two-time WNBA champion and Olympic gold medalist; she is a marketable icon whose bold personal style and magnetic personality have made her a sought-after figure in the fashion and endorsement world. Her recent modeling work with major fashion houses like SKIMS proves that WNBA athletes are finally getting the mainstream recognition they deserve, redefining what it means to be a professional athlete in the modern era. The curiosity surrounding Plum's life extends far beyond the basketball court, fueled by her unapologetic confidence and her foray into modeling, which often features revealing and fashion-forward looks. Her journey from a collegiate scoring phenom to a global brand ambassador and model is a testament to her versatile star power. This article dives deep into the most current and fresh details of her career, the lucrative endorsements that have followed, and the personal developments that keep her in the headlines.

Kelsey Plum: Full Biography and Career Milestones

Kelsey Christine Plum is an American professional basketball player whose career is defined by record-breaking achievements at every level of the sport.
  • Full Name: Kelsey Christine Plum
  • Date of Birth: August 24, 1994
  • Hometown: San Diego, California
  • Height: 5 ft 8 in (1.73 m)
  • Position: Guard
  • WNBA Team: Las Vegas Aces (2017–present)
  • WNBA Draft: 1st overall pick in 2017 by the San Antonio Stars (now Las Vegas Aces)
  • College: University of Washington (Washington Huskies)
  • NCAA Record: All-time NCAA Division I women's scoring leader (3,527 career points).
  • NCAA Single-Season Record: Broke the NCAA single-season scoring record with 1,109 points in 2016–17.
  • WNBA Championships: 2× WNBA Champion (2022, 2023).
  • Major Awards: WNBA All-Star Game MVP (2022), All-WNBA First Team (2022), Olympic Gold Medal (2020 Tokyo, 3x3).
  • Personal Life Update: Plum married NFL tight end Darren Waller in March 2023. They filed for divorce in April 2024.

The SKIMS Deal: How Kelsey Plum Became a High-Profile Model

The biggest headline in Kelsey Plum's off-court career has been her official transition into a model with a major campaign for SKIMS, the shapewear and clothing brand co-founded by Kim Kardashian. This partnership is a powerful example of the growing synergy between elite female athletics and mainstream fashion. Plum's involvement with SKIMS has been pivotal. It positions her not just as an athlete but as a cultural figure who embodies confidence and body positivity. The campaign, which often features WNBA stars, showcases Plum in various pieces, including the brand's signature underwear and loungewear. The initial buzz around the modeling campaign led to an even greater public spotlight on Plum's personal style. She famously turned heads at a season opener by wearing a super revealing leather vest, effectively going braless, an outfit that went viral across social media and entertainment news outlets. This bold fashion choice, coming shortly after her SKIMS debut, cemented her status as a daring and magnetic personality unafraid to challenge conventional norms for female athletes. This fearless approach to self-expression is precisely what makes her such an attractive brand ambassador and fashion model.

Kelsey Plum's Lucrative and Diverse Endorsement Portfolio

Kelsey Plum’s marketability extends far beyond the world of fashion modeling. Her impressive and diverse portfolio of endorsement deals highlights her broad appeal and positions her as one of the most recognizable and bankable faces in the WNBA. This strategic accumulation of partnerships is key to her topical authority in the business and sports worlds. Her endorsement strategy focuses on a blend of major athletic brands, cutting-edge technology, and lifestyle products, demonstrating her ability to connect with a wide range of consumer demographics.

Major Brand Collaborations (Entities):

  • Under Armour: A significant athletic apparel partnership, putting her alongside other elite athletes.
  • Google Pixel: A collaboration that places her at the intersection of sports and technology, showcasing her modern brand.
  • Target: A major retailer partnership that gives her mass-market visibility.
  • LegalZoom: An endorsement that speaks to her business acumen and entrepreneurial side.
  • Kingmakers Cigars: A unique and surprising deal that reflects her bold and unconventional personal brand.
  • BodyArmor: A sports drink company, aligning her with athletic performance and hydration.
  • Nike: An earlier apparel deal that established her presence in the sportswear market.
This extensive list of collaborations, including the high-fashion SKIMS modeling, illustrates that Plum's image resonates with both performance-driven and lifestyle-focused brands. Her success in securing such a varied portfolio demonstrates the increasing financial power and cultural influence of WNBA players. She is not just a basketball player; she is a major influencer and marketing powerhouse.

The Impact of Plum's All-Time NCAA Scoring Record

Before her WNBA and modeling success, Kelsey Plum was already a legend in college basketball. Her time at the University of Washington is the foundation of her competitive drive and national recognition. The sheer magnitude of her college records is a crucial element of her overall brand narrative. In 2017, Plum made history by becoming the NCAA Division I women's all-time leading scorer, finishing her career with an astonishing 3,527 points. This record-breaking feat, which included a single-season record of 1,109 points, catapulted her into the national conversation and guaranteed her the top spot in the 2017 WNBA Draft. Her status as a collegiate scoring queen is what initially built her loyal fanbase. This relentless pursuit of excellence on the court is the same energy she brings to her off-court ventures, including her SKIMS modeling and various endorsement deals. Fans see her as a proven winner who translates her competitive spirit into every aspect of her professional life. The Las Vegas Aces star's journey is a powerful story of an athlete maximizing her potential both in the arena and in the highly competitive world of celebrity endorsements.

Kelsey Plum's Personal Life and the Public Eye

The intense spotlight on Kelsey Plum's career has naturally extended to her personal life, particularly her brief marriage to NFL player Darren Waller. The two athletes, who shared a high-profile, short-lived union, were married in a private ceremony in March 2023. However, in a development that made headlines in the spring of 2024, the couple filed for divorce after just 13 months of marriage. This personal challenge was handled with a degree of privacy, but the news was widely reported due to the high-profile nature of both athletes. The public's intense interest in her personal life, including her relationship status, further solidifies her position as a major celebrity figure. The ability of Plum to navigate both a demanding WNBA schedule, a burgeoning modeling career, and intense media scrutiny over her personal life underscores her resilience and focus. Her continued success with the Las Vegas Aces, including their back-to-back WNBA championships, and her expanding brand partnerships with companies like Google Pixel and Under Armour, prove that she remains a dominant force in both sports and marketing, regardless of the headlines.
kelsey plum model
kelsey plum model

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