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5 Shocking Ways Cindy Crawford Is Redefining 'Supermodel' Life In 2025

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Cindy Crawford, the iconic supermodel whose face defined the 1990s, is not slowing down in the current year of 2025. Far from fading into retirement, the 59-year-old mogul is actively redefining what it means to be a timeless celebrity, balancing a thriving business empire with a deeply-rooted family life, all while maintaining her signature, radiant look.

The latest updates from the Crawford-Gerber clan show a seamless blend of high-fashion legacy and modern entrepreneurial spirit. From celebrating major marriage milestones to launching new product lines and starring in family-focused fashion campaigns, Crawford remains one of the most relevant and influential figures in global culture today. Her life in 2025 is a masterclass in mindful living, business acumen, and ageless style.

Cindy Crawford: The Essential Biography & Profile

Cynthia Ann Crawford, known simply as Cindy Crawford, is an American model, actress, and businesswoman who achieved global fame during the "supermodel era" of the 1980s and 1990s. Her distinctive mole above her lip became a signature feature, and her presence on magazine covers and runways cemented her status as a fashion icon.

  • Full Name: Cynthia Ann Crawford
  • Date of Birth: February 20, 1966
  • Age (as of December 23, 2025): 59
  • Place of Birth: DeKalb, Illinois, United States
  • Height: 5 ft 9 in (175 cm)
  • Spouse: Rande Gerber (m. 1998)
  • Former Spouse: Richard Gere (m. 1991; div. 1995)
  • Children: Presley Gerber (b. 1999) and Kaia Gerber (b. 2001)
  • Key Career Milestones: Starred on over 1,000 magazine covers, including *Vogue*, *Elle*, and *Harper's Bazaar*. Launched her successful skincare line, Meaningful Beauty, in 2005.
  • Current Ventures: Meaningful Beauty (skincare), Angel Investor (Ladder), and various brand partnerships.

1. The Family Business: Starring in a Major 2025 Fashion Campaign

One of the most significant updates for Cindy Crawford in 2025 is her continued focus on family-centric projects, which blur the lines between personal life and professional career. The entire Crawford-Gerber clan—Cindy, her husband Rande Gerber, and their model children Kaia Gerber and Presley Gerber—starred together in the Spring/Summer 2025 campaign for the California lifestyle brand, Vuori.

This is more than just a modelling gig; it represents a powerful cultural moment where the original supermodel passes the torch while simultaneously proving her own enduring relevance. The campaign, which was highly publicized, showcased the family in a relaxed, aspirational setting, effectively selling a "dream" of effortless, high-end California living.

A Mother-Daughter Power Duo on the Red Carpet

The synergy between Cindy and her daughter, Kaia Gerber, remains a major topic of public fascination. In late 2025, the mother-daughter duo turned heads at the prestigious LACMA Art+Film Gala, where they appeared almost identical.

Kaia has fully established herself as a top model, mirroring her mother's early career trajectory, and their joint appearances are a testament to Cindy’s lasting influence on the fashion industry.

2. The Skincare Empire: Meaningful Beauty’s 20-Year Evolution

Long before the current trend of celebrity-backed beauty lines, Cindy Crawford was a pioneer. Her skincare line, Meaningful Beauty, co-created with French cosmetic specialist Dr. Jean-Louis Sebagh, is celebrating its 20th anniversary, proving its longevity and success in the highly competitive beauty market.

The brand is far from resting on its laurels. In 2025, Meaningful Beauty has expanded its focus to address modern skin concerns and new product categories, significantly boosting its topical authority in the wellness space.

New Product Launches and Modern Focus

The latest updates show Meaningful Beauty is targeting the "tech generation" by launching products like the Environmental Protecting Moisturizer Broad Spectrum SPF 30 Sunscreen, specifically designed to protect against blue light exposure—a major concern in the digital age.

Furthermore, the brand has successfully entered the bodycare market, expanding its offerings beyond facial skincare. This strategic diversification ensures the Meaningful Beauty brand remains a dynamic, multi-million dollar enterprise, contributing significantly to the $400 million net worth she shares with Rande Gerber.

3. A Glimpse into the Private Life: Marriage, Mindfulness, and Makeup-Free Summers

Despite her public profile, Crawford has always maintained a strong boundary around her private life, which in 2025 appears focused on health, mindfulness, and her enduring marriage.

Celebrating 27 Years of Marriage

In May 2025, Cindy and Rande Gerber celebrated their 27th wedding anniversary. Their relationship, which began with a beach wedding in the Bahamas, is a rare example of lasting stability in the celebrity world.

The couple, who are often seen enjoying luxury vacations in places like Cabo, Mexico, continue to be a united front, both personally and professionally, as evidenced by their joint business ventures and family campaigns.

The 'Radiant' Makeup-Free Look

In late summer 2025, Crawford garnered significant media attention for sharing a series of "makeup-free" photos on Instagram.

The images, which showed her enjoying "lake life" and the final days of summer, were praised for their authenticity and for showcasing her natural, radiant appearance. This willingness to embrace her true self aligns with the growing trend of age-positivity and mindfulness that she often discusses in recent interviews, including her thoughts on "desert living" at her Palm Springs home.

4. Public Engagements and The Supermodel Sisterhood

Cindy Crawford’s public schedule in 2025 confirms her commitment to staying connected with her peers and sharing her life lessons with new audiences.

  • Live Talks Los Angeles: In May 2025, she participated in a high-profile "Live Talks Los Angeles" event, where she was in conversation with fellow supermodel Christie Brinkley. These engagements allow her to discuss her memoir, *Becoming*, and reflect on her decades-long career, offering insight into the original supermodel era.
  • Mentorship and Reflection: In recent interviews, Crawford has spoken candidly about her "dream job" and the lessons she has learned, emphasizing the importance of travel and meeting people from diverse backgrounds—a clear sign that she views her career as a continuous learning experience rather than a chapter closed.

5. The Next Generation: Presley Gerber's Career Trajectory

While Kaia Gerber has become a fashion fixture, Cindy's son, Presley Gerber, has also stepped into the spotlight, notably in the aforementioned Vuori campaign.

Presley, who has often been described as his mother's "carbon copy," is finding his own path in the industry.

In a rare family interview in 2025, Presley made a confession about growing up with famous parents, providing a unique look into the dynamics of the Crawford-Gerber household.

This willingness of both children to participate in shared projects with their parents, such as the Vuori campaign, highlights a strong, supportive family environment where the parents' legacy is not a burden but a shared platform for success.

cindy crawford now
cindy crawford now

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