The 6 Non-Negotiable 75 Hard Rules For 2025: An Updated Guide To Andy Frisella’s Mental Toughness Program
The Architect of Mental Fortitude: Andy Frisella's Biography
The 75 Hard program was created by Andy Frisella, a highly successful American entrepreneur, bestselling author, and public speaker. His background is rooted in business, where he co-founded the supplement company 1st Phorm International. Frisella developed 75 Hard not as a weight loss fad, but as a framework to help individuals develop the Self-Discipline and mental fortitude required to succeed in all areas of life.- Full Name: Andy Frisella
- Born: September 29, 1984
- Occupation: Entrepreneur, Author, Public Speaker, Consultant
- Best Known For: Creator of the 75 Hard Mental Toughness Program
- Key Businesses: Co-founder of 1st Phorm International, host of the *REAL AF* podcast (formerly *The MFCEO Project*)
- Philosophy: Focuses on extreme accountability, mental strength, and winning the "war with yourself."
The 6 Non-Negotiable 75 Hard Rules (Updated for 2025)
The rules of the 75 Hard Challenge are simple, but their combined effect over 75 consecutive days is profound. There are no modifications, no substitutions, and no days off.1. Follow a Structured Diet (No Cheat Meals, No Alcohol)
You must choose a structured Structured Diet plan and follow it perfectly. This is not about a specific diet (Keto, Paleo, etc.); it's about adherence. Crucially, there are absolutely No Cheat Meals and no consumption of Alcohol Restriction for the entire 75 days. The mental discipline of saying "no" to temptation is the key takeaway here.
2. Complete Two 45-Minute Workouts Daily (One Must Be Outdoors)
You must perform two separate 45-minute workouts every single day. The workouts must be spaced out, with a minimum of 3-4 hours between them. The most challenging part is that one of the workouts must be an Outdoor Workout, regardless of the weather conditions. This builds resilience and forces you to overcome environmental excuses, a core component of Mental Toughness.
3. Drink One Gallon of Water Daily
You must consume a full Gallon of Water (128 ounces) every day. This rule is designed to force Hydration and improve Cognitive Function, but more importantly, it teaches you to manage a high-volume task throughout your busy day. This is a non-negotiable commitment to your physical well-being.
4. Read 10 Pages of a Non-Fiction Book
You must read 10 pages of a self-development or Non-Fiction Book every day. Audiobooks do not count. The intent is to improve your mind, not just your body, by investing time in learning and personal growth. This reinforces the program's focus on mental and intellectual development.
5. Take a Daily Progress Picture
You must take a Progress Picture of yourself every day. This rule is about Accountability and forcing you to face your journey and track your physical transformation. It serves as a visual journal and a daily reminder of your commitment.
6. The Restart Rule (Zero Tolerance)
If you fail to complete any of the five tasks above, for any reason, you must immediately restart the entire program from Day 1. This rule is the ultimate test of Consistency and discipline, transforming the challenge from a simple checklist into a high-stakes commitment to Non-Negotiable excellence.
Advanced Tips and Common Mistakes for 75 Hard Success
While the rules are straightforward, succeeding for 75 consecutive days requires significant Preparation and strategy. The following advanced tips are crucial for anyone attempting the challenge in 2025:- Master Meal Prep: The single biggest point of failure is the diet. Dedicate time each week to Meal Prepping your food to eliminate the possibility of a "cheat meal" temptation.
- Schedule Your Workouts: Don't leave your two 45-minute workouts to chance. Treat them as non-negotiable meetings in your calendar. Schedule your Outdoor Workout first thing in the morning to get it out of the way.
- Line Up Your Books: Before you start, purchase or borrow 3-5 self-development books. Running out of reading material is a common mistake that forces a restart.
- The Water Strategy: Invest in a high-quality gallon jug and carry it everywhere. A common pro tip is to finish half a gallon by noon to avoid rushing to drink the rest late at night.
- Embrace the Journal: While not an official rule, many successful participants keep a Daily Journal to track their mood, challenges, and progress. This reinforces the psychological benefits and helps solidify new Routine.
- Understand the 'Why': Constantly remind yourself that this is a Mental Toughness Program, not a Physical Fitness program. The goal is to build the mental muscle of doing what you said you were going to do, regardless of how you feel.
Completing the 75 Hard challenge is a powerful statement of personal Willpower and dedication. It’s a 75-day period that can fundamentally change your relationship with Accountability, Self-Discipline, and your own potential, setting the stage for subsequent phases like Phase 1, Phase 2, and Phase 3 of the Live Hard program.
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