The 7 Most Viral Emily Ratajkowski Bikini Moments Of 2025 (and The 'Thongs Only' Trend)
Emily Ratajkowski: Complete Model and Author Profile
Emily O’Hara Ratajkowski is an American model, actress, author, and entrepreneur who first rose to global fame after appearing in the controversial 2013 music video for Robin Thicke’s “Blurred Lines.” She has since transitioned into a powerful cultural commentator and businesswoman.
- Full Name: Emily O'Hara Ratajkowski
- Date of Birth: June 7, 1991
- Age (as of Dec 2025): 34
- Place of Birth: Westminster, London, England, UK
- Raised In: Encinitas, California, USA
- Height: 5’7” (170 cm)
- Key Career Milestones: Breakthrough in "Blurred Lines" music video (2013); Acting debut in *Gone Girl* (2014); Founding of her swimwear line, Inamorata (2017); Author of the bestselling essay collection, *My Body* (2021).
- Relationship Status: Divorced from Sebastian Bear-McClard (2022); The pair share one child, Sylvester Apollo Bear. She has been linked to several high-profile individuals since her divorce, maintaining a private but active dating life.
- Key Entities: Robin Thicke, *Gone Girl*, Sebastian Bear-McClard, Sylvester Apollo Bear, Inamorata, *My Body*.
The 'Thongs Only 2025' Movement: Inamorata's Latest Evolution
Inamorata, the swimwear and bodywear label founded by Ratajkowski in 2017, has always been an extension of her personal style: unapologetically sexy, minimalist, and focused on the female form. The brand’s latest push, which has been dubbed the "Thongs Only 2025" movement, has sparked significant discussion among fashion enthusiasts and social media users.
This new direction for the brand leans heavily into the popularity of the thong bikini bottom, a style EmRata has championed for years. The focus is on minimal coverage, high-cut legs, and flattering, body-conscious silhouettes. New styles teased by the entrepreneur herself on social media showcase vibrant prints and simple, yet daring, cuts that maximize sun exposure and confidence.
The core philosophy of Inamorata—meaning "a woman who is loved"—is to create pieces that make women feel their most confident. The brand’s collections often feature pieces that can be worn beyond the beach, such as sarongs, tube tops, and dresses, positioning the bikini as a foundational piece of a complete summer wardrobe. This topical authority is built on the idea of versatile, effortless beach-to-street fashion, a concept that resonates deeply with her global audience.
7 Emily Ratajkowski Bikini Moments That Defined the Year
From luxurious Mediterranean getaways to casual backyard sunbathing sessions, Emily Ratajkowski’s bikini choices in 2025 were a masterclass in modern swimwear styling. These seven moments, in particular, went instantly viral, setting the tone for summer trends and inspiring countless imitators.
- The Micro Thong in Maximalist Print: While on an Italian getaway, EmRata debuted a micro thong bikini set in a bold, maximalist print. This look perfectly encapsulated the year’s trend of pairing minimal coverage with loud, eye-catching patterns, showing a departure from the solid colors that previously dominated her wardrobe.
- Channeling Kate Moss in the Burberry Bikini: One of the most talked-about looks involved a throwback to '90s supermodel style. Ratajkowski was photographed wearing the iconic Burberry check bikini, instantly drawing comparisons to Kate Moss and solidifying the 'logomania' swimwear comeback. This moment proved her ability to blend high-fashion nostalgia with contemporary sex appeal.
- The Itsy Bitsy Birthday Bikini: Celebrating her 34th birthday in June 2025, Ratajkowski shared photos in an 'itsy bitsy' bikini, continuing the trend of extremely small swimwear. The photos, taken in a casual setting, highlighted her commitment to wearing what she wants, where she wants, regardless of the backdrop.
- The Olive Green Minimalist Set: Showcasing a more subdued, yet equally striking, look, she modeled an olive green bikini from her Inamorata collection. This set featured a classic triangle top and a skimpy thong bottom, emphasizing her preference for earthy tones and simple, flattering shapes that highlight her figure.
- The Black Plunging One-Piece Swimsuit: While technically a one-piece, this look deserves mention as it embodies the same daring spirit as her bikinis. She wore a black thong swimsuit with a deeply plunging neckline during an Adriatic vacation, proving that one-pieces can be just as provocative and trend-setting as a two-piece.
- The Brazilian-Cut Scholarly Twist: Teasing a new Inamorata style, Ratajkowski paired a Brazilian-cut bikini with reading glasses and a more 'scholarly' aesthetic. This unexpected juxtaposition demonstrated her unique approach to fashion and her role as an author and intellectual, challenging the typical model stereotype.
- The January 2025 Instagram Sensation: Kicking off the year, she posted a series of bikini photos on Instagram that garnered over half a million likes in a few hours. These early-year posts set the stage for the rest of 2025, confirming that tiny, bold bikinis would be the hottest trend of the upcoming summer season.
The Enduring Appeal of EmRata's Swimwear Style
Emily Ratajkowski’s influence in the swimwear category is undeniable. She is a powerhouse entity—a model, a designer, and a cultural voice—whose choices are scrutinized and celebrated globally. Her dedication to the 'less is more' approach, favoring thongs, high-cuts, and micro-coverage, isn't just about fashion; it's a statement about confidence and owning one's body.
Her consistent promotion of her own Inamorata brand, often using herself as the primary model, creates a powerful feedback loop. When she wears a new style, it instantly becomes a coveted piece, driving sales and cementing her topical authority in the swimwear and bodywear market. The use of LSI keywords like 'micro thong bikini,' 'Brazilian cut,' and 'itsy bitsy bikini' are not just search terms; they are accurate descriptions of the style she has made her signature.
As the year 2025 draws to a close, it is clear that Emily Ratajkowski's impact on beach fashion remains unparalleled. Her ability to blend high-fashion references (like the Burberry look) with her own brand's body-positive ethos ensures that every bikini photo is more than just a picture—it’s a viral moment that shapes the next wave of global summer style.
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