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The Ultimate 2025 Update: 7 Shocking Ways The Kardashians Are Still Dominating Reality TV And Business

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The Kardashian-Jenner family continues to prove that their reign over reality television and the global business landscape is far from over, even years after the original Keeping Up with the Kardashians (KUWTK) series concluded. As of this current date, December 23, 2025, the family is not just maintaining their status but aggressively expanding their empire, with massive new seasons of their Hulu show and unprecedented growth across their high-growth consumer brands.

The transition from E!'s KUWTK to Hulu's The Kardashians marked a strategic evolution, offering fans a more polished, yet equally dramatic, look into their lives, cementing their status as a reality TV dynasty. The new series focuses heavily on their multi-billion dollar business ventures, complex personal relationships, and the next generation of their famous family, ensuring their cultural impact remains a central topic of conversation.

The Kardashian-Jenner Family: A Full Biography Profile (2025)

  • Kris Jenner (The Matriarch/Momager): Born November 5, 1955. Manager and executive producer for her children's careers and businesses. Co-founder of SKKY Partners, a private equity firm. Continues to be the central figure orchestrating the family's media and business empire.
  • Kourtney Kardashian (Barker): Born April 18, 1979. Focuses on her lifestyle brand, Lemme, and her family life with husband Travis Barker. Her storyline in the new series often revolves around blended family dynamics and wellness.
  • Kim Kardashian: Born October 21, 1980. Founder of the shapewear and clothing brand SKIMS, which has reached a multi-billion dollar valuation. Also co-founder of SKKY Partners. Continues her work in legal reform and is often the subject of high-profile fashion and personal news.
  • Khloé Kardashian: Born June 27, 1984. Founder of the denim and clothing brand Good American. Her personal life, particularly her co-parenting relationship with Tristan Thompson, remains a significant plot point in the reality show.
  • Rob Kardashian: Born March 17, 1987. The most private member of the family, he has a limited presence on the Hulu series, focusing on his personal life and daughter, Dream.
  • Kendall Jenner: Born November 3, 1995. A highly successful supermodel and founder of the tequila brand 818 Tequila. Her storylines typically focus on her modeling career, personal relationships, and brand growth.
  • Kylie Jenner: Born August 10, 1997. Founder of Kylie Cosmetics. Known for her massive social media following and her status as a young business mogul. Her narrative often covers motherhood and brand expansion.

1. The New Reality: Season 6 and 7 of 'The Kardashians'

The drama machine is running at full speed into 2025. Fans are eagerly anticipating the next installments of the Hulu series, which promises unprecedented access to the family's most recent major life events. The Kardashians Season 6 is slated to premiere on February 6, 2025, with a ten-episode run on Hulu.

The official logline suggests the season will delve deep into the personal and professional challenges faced by the sisters. Key storylines expected to unfold include the continued growth of Kim and Kris's private equity firm, SKKY Partners, and the ongoing complexities of Khloé's co-parenting with Tristan Thompson. The show's format, which is more cinematic than KUWTK, allows for a deeper exploration of these high-stakes narratives.

Furthermore, Season 7 is already in the pipeline, with new episodes scheduled to air starting in October 2025. This rapid production schedule confirms the family's commitment to the reality TV format as the central pillar of their media empire, constantly providing fresh content to fuel their social media presence and brand valuations.

2. The Billion-Dollar Business Empire: From SKIMS to SKKY Partners

The most significant evolution from KUWTK to The Kardashians is the shift in focus from personal drama to their astonishing business acumen. The family has successfully leveraged their fame into a portfolio of wildly successful, high-growth consumer brands.

  • SKIMS: Kim Kardashian's shapewear and clothing brand continues to be a market leader, expanding into new categories and maintaining its multi-billion dollar valuation.
  • SKKY Partners: Kim and Kris Jenner's foray into the world of private equity, launched in 2022, is a major power move. The firm focuses on investments in high-growth consumer and media businesses, signaling their transition from brand creators to serious financial investors.
  • Kylie Cosmetics & Lemme: Kylie Jenner's cosmetics line remains a powerhouse, while Kourtney Kardashian's Lemme (a line of wellness gummies) has established a strong foothold in the health and wellness space.
  • Good American & 818 Tequila: Khloé Kardashian's Good American focuses on size-inclusive denim and apparel, while Kendall Jenner's 818 Tequila has become a significant player in the competitive spirits market.

This diverse portfolio shows a sophisticated understanding of brand building, often showcasing the behind-the-scenes work on the Hulu series. They are no longer just reality stars; they are brand architects and venture capitalists.

3. The Enduring Cultural Legacy and Controversies

The original Keeping Up with the Kardashians, which ran for 20 seasons, left an indelible mark on pop culture, pioneering the format of celebrity-driven, unscripted television. However, their legacy is complex and constantly debated in 2025.

One of the most persistent and critical discussions revolves around cultural appropriation and the practice of "Blackfishing." Critics argue that the family, particularly Kim and Kylie, have exploited Black women's aesthetics for profit and fame, a controversy that continues to follow them even as they pivot to new ventures. The family’s influence on beauty standards, fashion trends (like Kim’s polarizing Y2K-inspired looks), and social media marketing remains undeniable, but so does the scrutiny.

The new generation is also a key part of the legacy. The Kardashian-Jenner grandchildren are growing up in the spotlight, with their lives occasionally featured on the show and on their parents' social media. Kim's recent decision regarding her daughter North West's 'managed' social media profile sparked a fresh round of parenting debate, showing that every aspect of their family life remains a public spectacle.

4. Kourtney's 'Kravis' Life and the Lemme Empire

Kourtney Kardashian's narrative has dramatically shifted since her marriage to Blink-182 drummer Travis Barker. The couple, affectionately dubbed "Kravis," have made their blended family life and their journey to expand their family a central theme. Kourtney's focus has largely been on her wellness brand, Lemme, which has expanded her topical authority beyond fashion and beauty. Her storyline provides a contrast to the high-powered corporate narratives of her sisters, focusing more on personal growth and health.

5. Khloé's Co-Parenting and Good American's Growth

Khloé Kardashian has consistently used the reality show to share her vulnerable journey through her on-again, off-again relationship and subsequent co-parenting with Tristan Thompson. While the personal drama is a ratings driver, her business, Good American, is a quiet success story. The brand’s commitment to size inclusivity and high-quality denim has secured it a loyal customer base and a strong brand valuation, proving that Khloé is as savvy a businesswoman as her sisters.

6. Kendall and Kylie: The Young Moguls' Next Moves

The youngest sisters, Kendall and Kylie Jenner, continue to diversify their portfolios. Kendall’s 818 Tequila is a massive commercial hit, navigating the competitive world of celebrity-backed spirits. Meanwhile, Kylie, a veteran in the cosmetics industry, is constantly reinventing Kylie Cosmetics to keep up with fast-moving beauty trends. Their storylines often highlight the pressures of maintaining a massive social media following while managing multi-million dollar companies, showcasing the unique challenges of the Gen Z business mogul.

7. The 'Momager' Method: Kris Jenner's Unstoppable Strategy

Central to the family's sustained success is Kris Jenner. Her role as "Momager" has evolved into a strategic business partnership with her children. Her involvement in SKKY Partners alongside Kim shows a calculated move to secure the family's financial future through private equity and high-level investments, ensuring the Kardashian-Jenner empire thrives long after the cameras stop rolling. She is the ultimate manager of the family's media presence and brand valuation, a true architect of modern celebrity.

In conclusion, the Kardashian-Jenner family is not just keeping up; they are setting the pace. With new seasons of their Hulu show premiering in 2025, and their business ventures expanding into private equity and diverse consumer goods, their influence over culture, commerce, and media remains unmatched. They have successfully transitioned from reality TV stars to serious business leaders, constantly feeding the public's curiosity with fresh drama and unprecedented professional success.

keeping up with the kardashians
keeping up with the kardashians

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