5 Revolutionary Secrets Behind Youth To The People’s Decade Of Skincare Dominance
Youth To The People (YTTP) has cemented its status as a revolutionary force in the beauty industry, not just by creating cult-favorite products but by fundamentally shifting the conversation around clean, high-performance skincare. The brand, known for its iconic glass packaging and signature superfood blend, continues to dominate the market by blending powerful, kitchen-sourced antioxidants with cutting-edge, pro-grade vegan science.
As of late 2025, the brand is hitting a major milestone—its 10th anniversary—while simultaneously making significant waves with major new launches and expanded ethical commitments. This deep dive explores the core pillars of YTTP’s success, from the family legacy of its founders, Greg Gonzalez and Joe Cloyes, to the latest product innovations like the highly-anticipated *Youthscreen SPF 60*, ensuring you have the most current and essential insights into this industry powerhouse.
The Visionaries Behind the Superfood Skincare Revolution: Greg Gonzalez and Joe Cloyes
The story of Youth To The People is not a tale of corporate invention, but one rooted in a deep, multi-generational family legacy of skincare expertise. The brand was founded in 2015 by cousins Greg Gonzalez and Joe Cloyes, who grew up immersed in the world of professional beauty.
Their grandmother, Laura, was a pioneer in the industry, starting a professional-grade skincare line for aestheticians in the 1970s. This early exposure to high-quality, results-driven formulations provided Gonzalez and Cloyes with an unparalleled foundation. They understood the importance of both potent ingredients and ethical sourcing long before it became a mainstream trend.
Greg Gonzalez and Joe Cloyes Biography & Profile:
- Names: Greg Gonzalez and Joe Cloyes.
- Relationship: Cousins.
- Founding Year of YTTP: 2015.
- Family Legacy: Grandson and great-nephew of Laura, who founded a professional skincare line in the 1970s.
- Core Philosophy: To create *pro-grade vegan* skincare that is both high-performance and responsibly designed.
- Driving Force: The belief that the health and wellness benefits of superfoods should be applied topically to the skin.
- Company Status: Known for blending *superfood ingredients* with *clean synthetic ingredients* to achieve maximum efficacy.
Their mission was to disrupt the traditional beauty market by launching a brand that was 100% vegan, cruelty-free, and transparent about its ingredients. They aimed to create a line that was effective enough for aestheticians but accessible to everyone, focusing on the simple, yet powerful concept: "What keeps us healthy on the inside, must work a little magic on the outside."
The Latest YTTP Innovations: 10th Anniversary, New Launches, and Global Impact
The year 2025 marks a significant chapter for Youth To The People, celebrating a full decade of building a community and shaking up the *skincare world*. This 10th anniversary is being underscored by major product expansions and a deepened commitment to global responsibility.
The Highly-Anticipated Youthscreen SPF 60 Launch
One of the most talked-about recent launches is the *Youthscreen SPF 60*, which hit the market in May 2025. This product represents a major step for the brand, as it is their first-ever sunscreen, addressing a long-standing request from their loyal customer base.
The *Youthscreen* is a tone-inclusive, mineral-based formula designed to be a daily essential, offering broad-spectrum protection while also providing hydration and defense against environmental pollution. Its launch solidifies YTTP’s position as a comprehensive skincare authority, moving beyond just cleansers and moisturizers into essential protective care.
The Expansion into Body Care
In a strategic move to extend their *superfood skincare* philosophy beyond the face, YTTP launched a 3-piece body care bundle in early 2024, which continues to be a popular expansion. This collection, including essentials like a body wash, body butter, and body scrub, is formulated with the same results-driven principles and *pro-grade vegan* ingredients found in their cult-favorite face products.
The introduction of the *Superfruit Exfoliating Cleanser* further demonstrates the brand’s commitment to continuous innovation, utilizing potent fruit-derived ingredients to gently resurface and brighten the skin, keeping their product lineup fresh and relevant.
A Deeper Commitment: Joining 1% for the Planet
Beyond product innovation, YTTP has significantly ramped up its ethical and environmental commitments. In September 2025, the brand announced it had officially joined *1% for the Planet*. This global network commits companies to donate 1% of their annual sales to environmental causes.
By joining *1% for the Planet*, Youth To The People will actively support initiatives focused on climate resilience, wellness, and health access for marginalized communities. This move reinforces their long-standing dedication to responsible design and ethical business practices, proving that high-performance beauty can also be a force for global good.
Inside the Jar: Decoding YTTP's Pro-Grade Vegan Formula Philosophy
The true genius of Youth To The People lies in its formulation philosophy, which is succinctly described as *pro-grade vegan*. This approach is a powerful marriage of nature’s best with laboratory-tested efficacy, ensuring users get the best of both worlds: clean, ethically sourced ingredients and clinically proven results.
The Superfood Trinity: Kale, Spinach, and Green Tea
At the heart of many YTTP products, including the iconic Superfood Cleanser, is a powerful antioxidant-rich "superfood" blend. This trinity of *kale*, *spinach*, and *green tea* is not just marketing; these ingredients are packed with nutrients that help fight free radicals, reduce inflammation, and promote a healthy skin barrier.
- Kale: Rich in Vitamins C and K, known for brightening the complexion and tightening the skin.
- Spinach: A powerhouse of antioxidants and essential fatty acids, helping to soothe and protect the skin.
- Green Tea: A potent source of polyphenols, providing anti-inflammatory and anti-aging benefits.
This commitment to *superfood ingredients* is why the brand is often cited as a leader in the "farm-to-face" movement, using ingredients that are immediately recognizable and trusted for their health benefits.
The Power of Clean Synthetics and Pro-Grade Ingredients
While the brand is famous for its natural, *vegan* components, YTTP is also a staunch advocate for *clean synthetic ingredients*. The founders understand that certain high-performance molecules, like specific forms of Vitamin C or peptides, offer unparalleled stability and efficacy that natural sources cannot always match.
Key examples of the *clean synthetic ingredients* they use include stable Vitamin C derivatives, such as *Tetrahexyldecyl Ascorbate*, *Ethyl Ascorbic Acid*, and *Magnesium Ascorbyl Phosphate*. These are superior forms of Vitamin C that penetrate the skin more effectively, offering better results for brightening, collagen support, and antioxidant protection without the irritation often associated with L-Ascorbic Acid.
By embracing a *pro-grade vegan* stance, Youth To The People successfully dismisses the outdated notion that a product must be 100% natural to be clean. Instead, they focus on non-toxic, effective ingredients, regardless of whether they are derived from a plant or created in a lab, as long as they are safe for skin health and ethically produced. This balanced, science-backed approach is the secret to their long-term success and *topical authority* in the competitive skincare landscape.
Why Youth To The People Remains a Skincare Staple
From its humble beginnings rooted in a family legacy to its current status as a global leader in *sustainable skincare*, Youth To The People has proven that transparency, efficacy, and ethics are not mutually exclusive. The brand’s ongoing success, highlighted by its 10th-anniversary celebration, the launch of *Youthscreen SPF 60*, and its membership in *1% for the Planet*, confirms its commitment to continuous improvement.
For consumers seeking *high-performance formulas* that align with a *cruelty-free* and *vegan* lifestyle, YTTP offers a compelling solution. The vision of *Greg Gonzalez* and *Joe Cloyes* has created a brand that is truly for the people, blending the best of nature with the rigor of science to deliver skin health that is both visible and responsible. As they move into their next decade, Youth To The People is set to remain at the forefront of the *clean beauty* revolution, inspiring the next generation of consumers and brands alike.
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