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7 Shocking New Ways Big Little Feelings Is Changing Parenting In 2025 (Plus: CoComelon & Fisher-Price Deals)

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The parenting landscape is constantly evolving, and as of late 2025, one name continues to dominate the conversation: Big Little Feelings (BLF). This viral phenomenon, founded by two real-life best friends, has moved far beyond its initial Instagram fame to become a powerhouse of early childhood development, securing major deals and expanding its reach into toys and television. This article dives deep into the most current and fresh updates, revealing how BLF is cementing its role as the go-to resource for parents battling toddler meltdowns, power struggles, and the complex world of "big feelers." The core mission of Big Little Feelings remains providing simple, science-backed tools that help parents navigate the toughest challenges of toddlerhood, from age one to six, with a focus on setting firm boundaries while protecting a child’s self-esteem. The latest news, including a major partnership with a global toy giant and a role on a popular children's show spin-off, confirms that their no-nonsense, compassionate approach is resonating with millions of families worldwide, making now the perfect time to understand their current impact.

The Trailblazing Founders of Big Little Feelings: A Full Biography

Big Little Feelings was co-founded by two dynamic women whose complementary professional backgrounds and personal experiences as mothers have fueled their massive success. Their synergy—combining clinical expertise with relatable mom-in-the-trenches honesty—is a key component of the brand's topical authority.
  • Deena Margolin, LMFT (Licensed Marriage and Family Therapist):
    • Role: Co-Founder, Licensed Child Therapist, and Parent Coach.
    • Expertise: Specializes in early childhood development, attachment theory, and helping parents understand the "why" behind their child's behavior.
    • Philosophy: Deena provides the clinical, science-backed foundation for the BLF methodology, ensuring the strategies are rooted in psychological principles.
  • Kristin Gallant:
    • Role: Co-Founder and Parent Coach.
    • Expertise: Bringing the strategies to life with practical, real-world application. Kristin focuses on the "how-to" of implementing the tools in daily life, making the advice accessible and less intimidating.
    • Background: A mother herself, Kristin’s perspective is often cited as the voice for parents "in the trenches" of toddlerhood, seeking quick, effective solutions for issues like aggressive behaviors and mealtime battles.

The duo met in college and their friendship, combined with their shared passion for modern, positive parenting, led them to create the platform that has since become a global movement, offering a new way to approach discipline and connection.

The BLF Core Philosophy: Ending Power Struggles and Nurturing 'Big Feelers'

The Big Little Feelings methodology is built on a few core, interconnected principles designed to foster emotional intelligence in children while restoring calm and connection in the home. It’s a direct response to outdated, punitive discipline models.

1. Understanding the 'Why' Behind the Tantrum

Instead of viewing a tantrum or a meltdown as simply bad behavior, BLF teaches parents to see it as a communication of a big feeling that a small brain cannot yet process. The foundation of their approach is the concept that children are not giving parents a hard time; they are having a hard time. This shift in perspective is the first step toward effective, positive parenting.

2. Boundaries and Validation: The BLF Dual Approach

A common misconception about positive parenting is that it means a lack of boundaries. Big Little Feelings strongly advocates for the opposite. Their method is often summarized as: "You can have your feelings, but you cannot hurt people or things." This involves two critical steps:

  • Validation: Acknowledging and naming the child’s emotion ("I see you are angry that the toy broke. That is a big feeling!").
  • Boundaries: Setting a clear, firm limit on the unacceptable behavior ("I will not let you hit me. Hitting hurts.").

This dual approach protects the child's self-esteem while teaching them crucial life skills about acceptable social behavior and discipline.

3. Winning the Toddler Stage: The Flagship Course

The cornerstone of the Big Little Feelings empire is their comprehensive online course, Winning the Toddler Stage, which is specifically designed for parents of children aged 1 to 6. The course is broken down into 21 essential topics, providing parents with a complete toolkit to handle common challenges.

Key areas covered in the course include:

  • Science-backed discipline techniques that protect self-esteem.
  • Strategies for managing aggressive behaviors like hitting, kicking, and biting.
  • Practical tools for navigating power struggles over food, sleep, and getting dressed.
  • The importance of emotional coaching and connecting with your child.

7 Shocking New Ways Big Little Feelings Is Expanding Its Reach in 2025

The biggest news surrounding Big Little Feelings in 2025 is their massive expansion into mainstream media and physical products, confirming their status as a global authority in early childhood education.

1. The Groundbreaking Fisher-Price X BLF Play Kits

In a major development, Big Little Feelings has partnered with the toy giant Mattel’s Fisher-Price brand to launch a curated collection of Fisher-Price X Big Little Feelings Play Kits.

This collaboration targets children aged 18 months to 3 years and is designed to tackle common toddler milestones using a combination of toys and expert advice. The four themed kits are:

  • The Potty Training Kit: Offering tools and tips to make the process less stressful.
  • The Bedtime Routine Kit: Featuring playsets and books to establish calm, consistent routines.
  • The Calm Down Kit: Containing toys and strategies specifically designed to help children tame tantrums and self-regulate.
  • The Sharing Kit: Focused on teaching social skills and navigating the early challenges of sharing with peers.

Each kit includes a custom board book, an electronic toy, and a card with a QR code linking directly to BLF’s expert tips, seamlessly blending play with positive parenting instruction.

2. Guest Experts on the CoComelon Spin-Off: The Melon Patch

The founders are expanding their reach into children’s entertainment by appearing as "guest experts" on the new live-action CoComelon spin-off show, *The Melon Patch*.

This show, which focuses on learning, music, and—crucially—big feelings, provides a massive platform for Deena and Kristin to integrate their emotional intelligence framework directly into content consumed by millions of families globally. Their presence signifies a major shift toward normalizing the discussion of emotional regulation in children's media.

3. Specialized Course for 'Big Feelers'

Recognizing that generic advice often fails, BLF has launched a specialized course called Big Feelers. This course is dedicated to providing tailored strategies for parents of highly sensitive and strong-willed kids—those who experience emotions at a much higher intensity.

4. Addressing Aggressive Behaviors Head-On

A significant portion of their course content is dedicated to practical, no-fluff solutions for aggressive behaviors. By focusing on the root cause and providing scripts for parents, they offer a clear path to ending the cycles of hitting, kicking, and biting.

5. The Power of the Podcast

The Big Little Feelings podcast continues to be a major source of fresh content, featuring timely topics and interviews with other experts, such as pediatric ER doctors, ensuring their advice remains current and medically sound.

6. Navigating Public Discourse and the 'Snark' Culture

As with any massively successful, high-visibility brand, Big Little Feelings is a constant topic of public discussion, including on "parent snark" forums on platforms like Reddit, with new threads appearing weekly throughout 2025.

While these discussions can include criticism, the sheer volume of discourse confirms the brand's cultural relevance and topical authority. Their ability to remain a central figure in the parenting conversation, even when facing scrutiny, underscores the demand for their specific brand of parenting advice.

7. Focus on Generational Cycle Breaking

A key theme in their recent media appearances and social content is the concept of "breaking generational cycles." This focus resonates with modern parents who are consciously choosing to move away from the punitive discipline models they experienced as children, positioning BLF as a catalyst for long-term family change.

The Future of Early Childhood Development

Big Little Feelings has successfully transitioned from an Instagram account to a comprehensive educational platform that influences how major companies like Mattel approach early childhood development. By providing science-backed, actionable tools for issues like toddler tantrums, aggressive behaviors, and power struggles, Kristin Gallant and Deena Margolin have created a movement. As they continue to expand into television and product development in 2025, their impact on creating calmer, more connected homes for families with children aged 1-6 is undeniable, solidifying their role as the premier experts in managing the emotional roller coaster of toddlerhood.

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