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The NoMad London: Inside The Historic Bow Street Hotel's 2025 Relaunch And New Bistro

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The conversation surrounding "Nomad Old Street" has shifted dramatically in 2025, moving away from a former nightlife venue to focus on one of London's most talked-about luxury destinations: NoMad London. While the former club at 58 Old Street is now permanently closed, the true focus of the NoMad brand in the capital is the stunning hotel conversion in Covent Garden, which has just undergone a major culinary evolution. This article dives into the latest, most current details of this iconic establishment, including the launch of its new signature restaurant, Twenty8 NoMad, which opened its doors in mid-2025, redefining its New York-meets-London identity.

The name "NoMad" itself, an abbreviation for North of Madison Square Park in New York, perfectly encapsulates the hotel's transatlantic energy, blending Manhattan's jazz-age glamour with London's deep, historic roots. The location, while not directly on Old Street, is a short journey from the Tech City hub, making it a relevant and luxurious destination for the modern digital nomad and high-end traveler alike. This landmark property, housed in the former Bow Street Magistrates' Court and Police Station, offers a unique blend of history, design, and world-class hospitality that is unmatched in the city.

The New Culinary Heart: Twenty8 NoMad's 2025 Relaunch

The biggest news for NoMad London in 2025 is the transformation of its main dining space. The hotel's signature restaurant, formerly known as The NoMad Restaurant, has been relaunched as Twenty8 NoMad, a bold, New York City-inspired bistro with a distinct French brasserie influence. This change is more than just a name; it represents a refined culinary vision for the hotel's central dining experience.

The name Twenty8 is a clever nod to the brand's heritage, paying homage to the original NoMad New York's location on 28th Street and the London hotel's address at 28 Bow Street.

A New York Bistro in a London Atrium

The new bistro is set within the hotel’s breathtaking, light-filled glass central Atrium. This stunning space, a centerpiece of the hotel's design, provides a dramatic backdrop for the redefined American cuisine.

The culinary team, led by Executive Chef Zak Gregoire, Pastry Chef Martha Hernandez, and Culinary Director Bryce Shuman, has crafted a menu that captures the essence of New York's diverse food culture while filtering it through an elegant, structured French sensibility.

  • Signature Focus: The menu features a strong emphasis on classic New York-style dishes, elevated with European techniques.
  • Martini Menu: Reflecting the old-world glamour and Jazz Age inspiration, Twenty8 NoMad boasts an extensive martini menu, offering nearly as many variations as main courses.
  • Atmosphere: The design by Roman and Williams combines decorative Victorian elements with a nod to New York’s sophisticated past, creating a space that is both ornate and warmly inviting.

This culinary shift in mid-2025 solidifies NoMad London's status as a top-tier dining destination in Covent Garden, offering a fresh experience that resonates with both local gourmands and international travelers.

A Historic Transformation: From Courtroom to Luxury Suites

The true intrigue of NoMad London lies in its historic location. The hotel is situated in the former Bow Street Magistrates' Court and Police Station, a building completed in 1880 that has witnessed centuries of London's dramatic history.

The building's past is a roll call of famous (and infamous) figures who passed through its doors, including the trial of writer Oscar Wilde, the appearance of the notorious Kray twins, and the prosecution of suffragette Emmeline Pankhurst. This storied past provides a unique character that modern luxury hotels rarely possess.

Design That Tells a Story

The interior design firm Roman and Williams were tasked with an adaptive reuse project, transforming the imposing, masculine Victorian architecture into a space that feels like a layered, grand European home.

The design features a juxtaposition of old and new: the original decorative Victorian elements are preserved, while the introduction of contemporary art and New York-inspired furnishings adds a sense of eccentric modernity. The hotel features 91 keys, offering a mix of luxurious rooms and suites, each reflecting the building's history and the NoMad brand's commitment to residential comfort.

Beyond the Bistro: The Side Hustle and Bow Street's Hidden Gem

While the Twenty8 NoMad bistro commands the main stage, the hotel offers two other distinct experiences that further enhance its topical authority in London's hospitality scene: The Side Hustle bar and the Bow Street Police Museum.

The Side Hustle: Latin Flair in the Former Police Station

Located in the building's former Police Station, The Side Hustle is a casual yet upmarket bar and restaurant. The setting itself is a conversation starter, occupying the space where London's law enforcement once operated.

The bar's concept is heavily influenced by the flavors and culture of Latin America, offering a drinks menu that balances the NoMad's US roots with this vibrant inspiration. It's a popular spot for both hotel guests and Londoners seeking expertly crafted cocktails and casual dining in a lively, historic setting. The bar program was initially overseen by star Bar Director Leo Robitschek, known for his work at Eleven Madison Park.

The Bow Street Police Museum: A Glimpse into London's Past

One of NoMad London's most unique features is the Bow Street Police Museum, which is incorporated directly into the hotel's historic walls. This small but fascinating museum offers a rare glimpse into the city's criminal justice past and the history of the Bow Street Runners—London's first official law enforcement service.

Visitors can explore the old police cells and learn about the building's role in London's history, from the 18th century onwards. While situated within the hotel, the museum operates independently, and visitors book entry separately, often using the main hotel entrance for step-free access. This inclusion adds a layer of cultural depth to the hotel experience, making it a true destination for history buffs.

NoMad London's Enduring Appeal

In the evolving landscape of London's luxury hospitality, NoMad London, located at 28 Bow Street in Covent Garden, maintains its position as a flagship destination. The hotel’s commitment to blending its profound architectural history with a fresh, contemporary, and New York-inspired luxury experience is what sets it apart. The 2025 launch of Twenty8 NoMad is a clear signal that the brand is continually refining its offerings, ensuring the culinary experience matches the grandeur of its setting. From the light-filled Atrium to the hidden Bow Street Police Museum, the hotel offers a rich, layered experience for anyone looking to explore the most current and compelling facets of London's high-end scene, making it the definitive "Nomad" destination in the capital.

nomad old street
nomad old street

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