The 5 Biggest Secrets And Updates About Thee Dollhouse Myrtle Beach In 2025
Thee Dollhouse Myrtle Beach, a name synonymous with adult nightlife on the Grand Strand, remains a central figure in the South Carolina entertainment scene, though not without controversy and significant updates in late 2025. For over 25 years, this establishment has positioned itself as South Carolina's premier Gentlemen's Club, celebrated for its upscale atmosphere and diverse lineup of entertainers. As of today, December 24, 2025, the club is not only operational but is also making headlines due to a high-stakes legal challenge that could redefine adult entertainment zoning in the region.
The club, officially located in North Myrtle Beach, continues to draw massive crowds, especially during major regional events like Harley Bike Week, and it is actively planning for the Exotic Dancer Expo 2025. However, its history is marked by legal battles and a persistent pushback against local ordinances, making it one of the most talked-about venues in Horry County.
The Thee Dollhouse Profile: Location, Reputation, and Key Entities
The history and current profile of Thee Dollhouse are deeply intertwined with the development of the Myrtle Beach area, specifically the North Myrtle Beach and Atlantic Beach municipalities.
- Official Name: Thee DollHouse
- Current Location: 3001 Highway 17 South, North Myrtle Beach, SC 29582
- Establishment Year: Opened around 1988, with the first adult business ordinance in Horry County following in 1989.
- Longevity: South Carolina's premier Gentlemen's Club for over 25 years.
- Reputation: Voted the #1 Adult Club in the South USA.
- Key Features: Upscale atmosphere, specialty drinks, multiple stages, and a diverse roster of entertainers known as the "Dollhouse Dolls."
- Primary Jurisdiction: North Myrtle Beach, though its legal battles often involve the neighboring town of Atlantic Beach.
The Shocking 2025 Legal Battle: Challenging Atlantic Beach Zoning
The most pressing and current news surrounding Thee Dollhouse in late 2025 involves its ongoing, high-profile legal fight against the town of Atlantic Beach. This is not the club's first legal challenge, but the stakes are particularly high as the town attempts to implement stricter regulations on sexually oriented businesses.
The club has filed a lawsuit, challenging the new adult entertainment regulations approved by Atlantic Beach. The core of the club's argument is multifaceted. Firstly, the club claims it has paid "excessive" licensing fees to the town over the years in an effort to clarify and maintain its operating parameters. Secondly, the lawsuit alleges that the new ordinance threatens the club’s ability to operate and misrepresents its licensing status.
This legal confrontation is a continuation of a long history of zoning disputes in the region, dating back to the 1990s when the club's appeal to operate as an adult entertainment establishment was denied by the U.S. Court of Appeals. The current battle highlights the persistent tension between the Grand Strand’s tourism-focused economy and local government efforts to regulate the "secondary effects" of adult venues.
The Demolition of the Former Location and Future Retail Development
Adding to the current changes, a separate, but related, development involves a dilapidated former location of Thee Dollhouse. This old structure, which stood at a key gateway to Myrtle Beach, is slated for demolition.
The site of the former club is set to be replaced by a new retail development, marking a significant change to the landscape of the area. This move underscores the continuous evolution of the Myrtle Beach and North Myrtle Beach commercial zones, as older, often controversial, properties are cleared for new business ventures. This signals a shift toward mainstream retail and commercial interests taking over historical entertainment sites.
A History of Controversies and High-Profile Connections
Beyond the ongoing zoning and licensing fee disputes, Thee Dollhouse has been connected to several other high-profile events and controversies over the decades, solidifying its status as a local legend. Its long history in Horry County, which began with the opening in 1988, has made it a flashpoint for adult business regulation.
One notable incident involved a past controversy where the club was accused of secretly taping a dressing room with a live webcam and making nude images available on a pornographic website. Additionally, the club was briefly pulled into a local collegiate scandal when a Coastal Carolina University cheerleader was found to have worked as a "shot girl" at the venue. These events, while historical, contribute to the club’s notoriety and its consistent presence in local news headlines.
The club's management, however, continues to focus on its current operations and its reputation as an upscale, premier venue. Upcoming events, such as the December 2025 Annual Xmas Party and the preparation for the Exotic Dancer Expo 2025, highlight its commitment to remaining a top destination for adult entertainment in the South USA.
What to Expect When Visiting Thee Dollhouse
For first-time visitors or returning patrons, Thee Dollhouse maintains its commitment to an upscale, high-energy environment. The venue is known for its legendary service and a selection of specialty drinks.
- Atmosphere: Upscale and professional, aiming to differentiate itself from typical strip clubs.
- Entertainment: Diverse lineup of entertainers performing on multiple stages.
- Events: The club is a major hub during seasonal events like Harley Bike Week, hosting special parties and promotions.
- Employment: The club is a significant employer in the area, often posting job openings for various roles, including entertainers and waitstaff.
The ongoing legal issues with Atlantic Beach and the new zoning regulations serve as a reminder that the club's operations are subject to the complex and ever-changing legal landscape of South Carolina. Despite the challenges, Thee Dollhouse continues to be a landmark on Highway 17 South, drawing attention both for its entertainment and its enduring legal battles.
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