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7 Unsinkable Reasons Pinch A Penny Is Dominating The $15 Billion Pool Industry In 2025

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Pinch A Penny Pool Patio & Spa is not just surviving; it is thriving, solidifying its position as America's largest franchised pool and spa care company with significant expansions and record-breaking financial performance in the current market of 2025. The company, which began as a single discount store in 1975, has grown into a powerhouse franchise model celebrated for its dual focus on retail products and essential pool services, a strategy that has generated over 45 years of continuous sales growth. With new locations opening in key growth markets like North Carolina and Arizona this year, Pinch A Penny's proven business model is a case study in recession-proof retail, offering everything from chlorine tablets and pool shock to cutting-edge smart pool technology and comprehensive home services.

As of late 2025, the brand continues to demonstrate exceptional stability and growth, recently earning the prestigious silver winner for Franchise Update's STAR Award for Franchisee Satisfaction. The combination of high average unit revenue—often exceeding $2 million—and a commitment to expert, localized service ensures that Pinch A Penny remains the go-to destination for pool owners looking for reliable supplies and maintenance expertise.

The Thomas Family Legacy: Pinch A Penny Biography and Leadership

Pinch A Penny's success is rooted in the vision of its founder, Fred Thomas, and the subsequent generations of leadership who have guided the company's expansion and modernization.

  • Founder: Fred Thomas
  • Founded: 1975
  • Original Location: Clearwater, Florida
  • Initial Concept: A discount store selling pool chemicals and supplies from an industrial park.
  • Franchising Began: 1976, when Fred Thomas invited nine other families to invest and open their own stores.
  • Key Leaders (Past): John Thomas (Fred's son), who led the company's growth until September 2020.
  • Current President and CEO: Jim Eisch (named in September 2020).
  • Headquarters: Clearwater, Florida.
  • Current Footprint: Over 270 locations across the United States.

The company's family-oriented foundation has been a cornerstone of its culture, fostering a strong sense of community and support among its franchise owners, a factor often cited in its high franchisee satisfaction ratings.

1. Strategic Expansion into High-Growth Markets in 2025

The year 2025 marks a pivotal moment in Pinch A Penny's national growth strategy, moving beyond its traditional strongholds in the Southeast. This calculated expansion is focused on introducing the brand to new, rapidly developing pool markets.

North Carolina and Arizona: The New Frontiers

In a major development, Pinch A Penny opened its first location in Raleigh, North Carolina, in April 2025, signaling a strategic entry into the Mid-Atlantic region. Simultaneously, the company has made its first significant move into the Western United States with a new location opening in Gilbert, Arizona. These markets are characterized by a growing number of residential pools and a demand for professional, reliable pool maintenance services. Furthermore, a new store is slated to open in Lakeway, Texas, this spring, further cementing its national footprint.

This aggressive but measured expansion strategy ensures that the company remains America's largest pool and spa care franchise, bringing its unique blend of retail and service to millions of new homeowners. The model's flexibility, combining a retail store with a full suite of pool and home services, is what makes it so successful in diverse geographic locations.

2. The Dual-Revenue Model: Retail and Service Synergy

Pinch A Penny’s financial success is largely attributed to its powerful dual-revenue stream. Unlike big-box retailers that only sell products or small-scale companies that only offer service, Pinch A Penny integrates both.

  • Retail Sales: Customers purchase essential, recurring-need items like specialized chemicals (e.g., Suncoast Gold Liquid Chlorine, chlorine tablets, pool shock) and equipment (e.g., Variable Speed Pumps, filters).
  • Service Revenue: Franchisees offer high-margin services, including weekly pool maintenance, equipment repair, filter cleaning, and even home services like pressure washing.

This combination creates a consistent, year-round revenue flow, which is a key reason for the company’s "recession-proof" reputation. The average store revenue of over $2 million highlights the profitability and stability of this model, making it a highly attractive franchise opportunity.

3. Embracing Smart Pool Technology and Automation

The modern pool industry in 2025 is defined by technology, and Pinch A Penny is positioning itself at the forefront of this shift. Pool owners are increasingly looking for convenience, efficiency, and smart solutions to manage their backyard oasis.

The Rise of Intelligent Pool Maintenance

Pinch A Penny stores are becoming hubs for the latest in pool automation. This includes stocking and servicing Robotic Pool Cleaners that operate autonomously, Smart Pool Monitoring Systems that allow owners to check chemical levels and temperature from an app, and Intelligent Automation Systems that manage filtration and heating schedules. The move towards Energy-Efficient Pool Systems and Alternative Sanitizers also aligns with a growing consumer demand for eco-friendly and cost-saving pool solutions.

By providing both the products and the expert service to install and maintain this advanced equipment, Pinch A Penny ensures its relevance in the rapidly evolving pool care landscape. This expertise in high-tech solutions builds significant topical authority and customer loyalty.

4. Unmatched Chemical Expertise and Proprietary Products

The core of any pool business is its chemical knowledge. Pinch A Penny has built a reputation on providing expert water testing and specialized chemical solutions.

The company's own line of proprietary products, such as its Suncoast Gold Liquid Chlorine, provides a high-quality, reliable option for daily sanitization. Furthermore, their staff are trained to be experts in balancing complex water chemistry, dealing with common issues like Cyanuric Acid levels, and safely handling chemicals like Muriatic Acid for pH adjustment. This in-house expertise is what differentiates them from general hardware stores, making them a trusted partner for long-term pool maintenance.

5. The 50-Year Milestone and Enduring Trust

As the company approaches its 50th anniversary, its long-standing history is a powerful differentiator in a fragmented market. Celebrating 50 years of expert advice, products, and services is a testament to its operational resilience and customer trust. This history provides a sense of reliability that is invaluable to homeowners making significant investments in their backyard. The trust built over decades translates directly into repeat business for essential supplies and high-value services.

6. Comprehensive Backyard & Patio Offerings

Pinch A Penny has expanded its inventory far beyond just pool maintenance to become a complete backyard and patio destination. This diversification increases the average customer transaction value and positions the store as a one-stop-shop for outdoor living. Customers can find:

  • Pool & Outdoor Lighting
  • Spas & Hot Tubs
  • BBQs & BBQ Products
  • Toys, Floats & Swim Gear
  • Patio Furniture and Accessories

By catering to the entire outdoor lifestyle, Pinch A Penny captures a larger share of the homeowner's discretionary spending, especially in the post-pandemic era where backyard enjoyment remains a top priority.

7. Commitment to Franchisee Satisfaction and Support

A strong franchise system is the engine of Pinch A Penny’s growth. The company’s focus on supporting its owners is recognized by industry awards, such as the silver winner for Franchise Update's STAR Award. Franchisees benefit from:

  • Proven Business Model: A clear, successful blueprint for combining retail and service.
  • Comprehensive Training: Extensive support in water chemistry, equipment repair, and retail management.
  • Marketing Support: National and local marketing campaigns that drive traffic.

This high level of support ensures operational consistency across all locations, from Clearwater to Gilbert, which in turn leads to a consistent, high-quality customer experience. The result is a network of over 270 successful locations, all contributing to the brand's market dominance.

7 Unsinkable Reasons Pinch A Penny is Dominating the $15 Billion Pool Industry in 2025
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