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Kristin Juszczyk: 7 Shocking Facts About Kyle Juszczyk’s Wife, The NFL’s New Fashion Mogul

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As of December 24, 2025, Kristin Juszczyk, the wife of San Francisco 49ers fullback Kyle Juszczyk, is no longer just an NFL WAG; she has become a legitimate fashion industry powerhouse. Her journey from a self-taught seamstress creating custom game-day outfits to a major luxury brand co-founder with an official NFL licensing deal is one of the most compelling business stories in professional sports. Her recent collaboration with the NFL, Fanatics, and Emma Grede to launch her brand "Off Season" has permanently shifted the landscape of fan apparel, cementing her status as a groundbreaking designer. This article dives deep into the incredible life and career of the woman who has taken the NFL world by storm, revealing the most up-to-date and fascinating facts about Kristin Juszczyk.

Kristin Juszczyk: Full Biography & Profile

Kristin Juszczyk, formerly Kristin Arceri, is an American fashion designer whose innovative, upcycled, and custom sports apparel has garnered international attention. Her rise to prominence began on the sidelines, where her unique, handmade outfits for herself, her husband, and other high-profile celebrities quickly went viral on social media.

  • Full Name: Kristin Arceri Juszczyk
  • Date of Birth: February 11, 1994
  • Age (as of late 2025): 31
  • Place of Birth: United States
  • Nationality: American
  • Education: Unknown (No formal fashion design training)
  • Husband: Kyle Juszczyk (San Francisco 49ers Fullback)
  • Marriage Date: July 6, 2019
  • Profession: Fashion Designer, Entrepreneur, Co-Founder of "Off Season"
  • Known For: Custom, upcycled NFL game-day outfits; official NFL/NFLPA licensing deal.
  • Business Ventures: The Origin Shop (Etsy/early venture), Off Season (Luxury Sports Apparel Brand)
  • Estimated Combined Net Worth (with Kyle Juszczyk): $6–$7 Million (as of late 2025)

The Shocking Journey from DIY Seamstress to NFL Fashion Designer

Kristin Juszczyk’s story is a masterclass in creating your own big break, driven by passion and social media savvy. Unlike many established designers, she had no formal fashion design training, a fact that makes her recent success even more remarkable.

1. She Is Entirely Self-Taught and Started on Etsy

Kristin's initial venture into design was not on a major runway but through a passion project. She started by creating her own custom game-day outfits to cheer on Kyle, utilizing old jerseys, T-shirts, and other memorabilia to create unique, high-fashion pieces. This entire process was self-taught, demonstrating a natural flair for design and sewing. Her early entrepreneurial spirit led her to establish "The Origin Shop," initially selling her work on platforms like Etsy, which laid the groundwork for her future mass-market appeal.

2. A Viral Moment Led to an Official NFL Licensing Deal

The turning point in Kristin's career came during the 2023-2024 NFL season when her custom creations went explosively viral. Her designs were worn by high-profile figures, including Taylor Swift, who wore a viral jacket made from Travis Kelce's jersey, and actress Taylor Lautner. This massive social media buzz—which saw her Instagram following surge from 115,000 to over a million—did not go unnoticed by the league. In a groundbreaking move announced in early 2025, the NFL and the NFL Players Association (NFLPA) granted her an official licensing deal, allowing her to legally use NFL logos and trademarks for her apparel. This is an extremely rare and prestigious achievement for an independent designer.

3. Her Brand "Off Season" is a Luxury Collaboration with Emma Grede and Fanatics

Following her licensing deal, Kristin co-founded the luxury sports fashion brand, "Off Season," in partnership with the NFL, global sports retailer Fanatics, and British businesswoman Emma Grede. Emma Grede is a known powerhouse in the fashion world, famous for co-founding SKIMS with Kim Kardashian and Good American with Khloé Kardashian. This collaboration elevates "Off Season" far beyond typical fan gear, positioning it as a premium, high-fashion brand aimed at redefining the fusion of sports and style.

4. "Off Season" Has Already Expanded to the WNBA

The brand's ambition is not limited to the gridiron. Shortly after its launch, "Off Season" announced its first major expansion into the WNBA, showcasing Kristin's vision to revolutionize fan apparel across multiple major sports leagues. This move highlights a strategic effort to capture the burgeoning market for stylish, officially licensed women's sports clothing, further cementing her influence in the broader sports fashion industry.

5. She Met Kyle Juszczyk at an NFL Game in Baltimore

While she is now known for her fashion, the foundation of her public life is her relationship with Kyle Juszczyk. The couple met in Baltimore, Maryland, during Kyle's time with the Ravens. Kristin reportedly saw Kyle at an NFL game and, in a confident moment, declared that she would marry him. They married on July 6, 2019, and their love story has become a popular narrative among NFL fans, with Kristin being Kyle's most dedicated and stylish supporter.

6. Her Designs Are Inspired by Upcycling and Deconstruction

A key element of Kristin's aesthetic is her commitment to upcycling and deconstruction. Her most famous pieces, such as puffer vests, custom jackets, and scarves, are often meticulously crafted from deconstructed jerseys and official team merchandise. This sustainable and innovative approach gives her work a unique, one-of-a-kind quality that resonates with a growing number of fashion-conscious consumers who value originality and craftsmanship over mass-produced items.

7. She Was Named Among "The Most Stylish People of 2024"

Kristin’s impact transcends the sports world. Her innovative designs and meteoric rise led to her being named among "the most stylish people of 2024" by The New York Times. This recognition from a major fashion and culture publication underscores that her work is viewed not merely as "fan gear" but as genuine, high-level design that influences broader fashion trends. Her success story is a powerful example of how digital influence and authentic creativity can lead to mainstream industry acceptance.

Kristin Juszczyk’s Impact on NFL WAGs and Fan Culture

Kristin Juszczyk has fundamentally changed the perception of "WAGs" (Wives and Girlfriends) within the sports sphere. Historically, the partners of athletes were often viewed solely through the lens of their relationship to the player. Kristin has flipped this script, establishing a massive, independent career that is now officially endorsed by the league her husband plays in.

Her custom game-day looks have inspired countless fans to embrace DIY and creative expression, turning the act of wearing team colors into a personal fashion statement. This shift has elevated sideline fashion to a significant cultural moment, with fans and media eagerly anticipating what she (and those she dresses) will wear next. By securing the official NFL license and launching a major brand, she has created a new, legitimate business model for personal branding within the sports ecosystem, paving the way for other creative entrepreneurs in the WAG community.

Kristin Juszczyk: 7 Shocking Facts About Kyle Juszczyk’s Wife, The NFL’s New Fashion Mogul
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